How to Increase Search Traffic by 28% Using Google Search Console
Posted: Mon Dec 09, 2024 8:49 am
The article describes the functionality of a tool that will be useful to anyone who wants to increase search traffic for their site. We took the popular publication by Neil Patel as a basis and adapted it to the realities of the RuNet. You can make your work on increasing traffic easier by using Google Search Console: the tool is wonderful and free.
Google Search Console or GSC was previously called Google Webmaster Tools. If you used the service under its previous name, GSC will seem very familiar to you. Let's remember what useful functions of this tool will come in handy.
One of the sections of GSC is called Search Analytics, and you can use it to develop a strategy for increasing traffic. Using this service, the author's client increased traffic by 28%. After reading this article, you will learn how to use Google Search Console.
What is Google Search Console?
GSC is a set of tools for your website.
Google itself defines the service in its help .
The service will allow you to check the indexing status and japan mobile phone numbers database optimize the visibility of your site, starting with structured data and ending with the elimination of search engine optimization errors and filters for search spam.
Google Search Console - Increasing Search Traffic
Google Search Console
screenshot from detailed help
Google Search Console is a great addition to the paid tools in an internet marketer's arsenal.
The question arises: how can GSC analytics service help to increase traffic? The answer is simple: you will use the information from GSC to make changes to the content and the site optimization strategy.
Google Webmaster Tools
Let's take a closer look at one of the entire set of GSC tools - Search Analytics.
Search Analytics
Search Analytics shows information about how your site is presented in search results. The tool will help you analyze what traffic you are getting and why.
Getting data from Google Webmaster Search Analytics
Let's look at the interface again.
The top tools menu gives you the option to apply a filter.
Search Analytics
Clicks shows how many clicks you get from the search results.
Impressions (view) shows how many search results were displayed.
CTR is the ratio of the number of clicks to the number of impressions.
Position (positions) shows the average position of all queries in Google search results.
All together this gives you a lot of information.
The next block of filters is intended for deeper data analysis.
Queries
Queries will show you a list of queries that visitors use to get to your site. If you want more detailed data, use Google Analytics.
Google Analytics
Country (country) shows the geography of your visitors.
Country
Device (device) shows the breakdown of traffic between desktop and mobile devices.
Device
The Search Type option shows whether visitors used image search, video search, or other search types.
Date (date) allows you to select data by time.
Google Search Console or GSC was previously called Google Webmaster Tools. If you used the service under its previous name, GSC will seem very familiar to you. Let's remember what useful functions of this tool will come in handy.
One of the sections of GSC is called Search Analytics, and you can use it to develop a strategy for increasing traffic. Using this service, the author's client increased traffic by 28%. After reading this article, you will learn how to use Google Search Console.
What is Google Search Console?
GSC is a set of tools for your website.
Google itself defines the service in its help .
The service will allow you to check the indexing status and japan mobile phone numbers database optimize the visibility of your site, starting with structured data and ending with the elimination of search engine optimization errors and filters for search spam.
Google Search Console - Increasing Search Traffic
Google Search Console
screenshot from detailed help
Google Search Console is a great addition to the paid tools in an internet marketer's arsenal.
The question arises: how can GSC analytics service help to increase traffic? The answer is simple: you will use the information from GSC to make changes to the content and the site optimization strategy.
Google Webmaster Tools
Let's take a closer look at one of the entire set of GSC tools - Search Analytics.
Search Analytics
Search Analytics shows information about how your site is presented in search results. The tool will help you analyze what traffic you are getting and why.
Getting data from Google Webmaster Search Analytics
Let's look at the interface again.
The top tools menu gives you the option to apply a filter.
Search Analytics
Clicks shows how many clicks you get from the search results.
Impressions (view) shows how many search results were displayed.
CTR is the ratio of the number of clicks to the number of impressions.
Position (positions) shows the average position of all queries in Google search results.
All together this gives you a lot of information.
The next block of filters is intended for deeper data analysis.
Queries
Queries will show you a list of queries that visitors use to get to your site. If you want more detailed data, use Google Analytics.
Google Analytics
Country (country) shows the geography of your visitors.
Country
Device (device) shows the breakdown of traffic between desktop and mobile devices.
Device
The Search Type option shows whether visitors used image search, video search, or other search types.
Date (date) allows you to select data by time.