Email - 18% of contact (the rest of the people do not use email or do not frequently read the email they provided to the institution)
SMS - 98% contact (50% go to their SMS inbox to read it, 50% of people only job function email database see the notification when it arrives on their device screen, but since it is a short message, they are aware of the content and act accordingly)
3. Measure the effectiveness of each medium.
How many people actually pay you after receiving a message through a certain medium?
This metric is difficult to obtain because our clients' actions often occur after several touches or contacts , almost always through different means. However, there are means that are more efficient for certain portfolios . Their speed of execution and cost must be added to the equation to know which is the best combination of means for each strategy.
One way to seek better results without strongly impacting your recovery is to use "champion-challenge" strategies where your "champion" is your current strategy, through which you continue to work with 90% of your portfolio. And your "challenge" is an experiment that you do with 10% of your portfolio chosen at random.
