Mobile Traffic: No Time to Explain, Time to Rewrite Sites
Posted: Mon Dec 09, 2024 9:13 am
In the second quarter of this year, Facebook reported $3.8 billion in advertising revenue. And — get this — 76% of that revenue came from mobile traffic.
The Wall Street Journal published an interesting article about the future of mobile devices and purchases from them. Journalists cite Facebook-IQ data: in the second quarter of this year, Facebook announced $3.8 billion in advertising revenue. And — attention — 76% of this revenue came from mobile traffic.
This is good news — the era of landing pages that I hate is passing. It's list of japan cell phone numbers time for us to change and adapt to new realities again. It's time to quickly come up with ways to lure a buyer from a tablet or mobile device — because these are completely different behavior patterns.
And you need to play on this field differently.
Messengers
For example, we are already adapting our website for tablets - we are making it so that a person can go to a convenient messenger and contact us immediately.
Warm and cozy, messengers are understandable to all Instagram users and are suitable for everyone - even for such phone-phobes as me. And placing them on the mobile version of the site is the same as offering a guest warm house slippers.
Everything revolves around the thumb
The slider, touchscreen, intelligent touchscreen on the new iPhone is a subject for a separate conversation. I have only been living with this function for a few days, but I already don’t understand how I existed without it before.
Of course, we will have to adapt to this behavior pattern to make people feel as comfortable as possible. But one thing is already clear: mobile store interfaces will look different. The entire logic of buttons will change.
Path from click to purchase
We need to please the human thumb. The behavior algorithm is changing, and now mobile versions should minimize data entry fields. Eliminate them as much as possible. This is especially important in Russia — our climate is not such that you can leisurely, lounging on the lawn, enter the necessary symbol... with a frozen finger.
Interface
We have long understood that Facebook advertising for the feed and advertising for mobile devices are completely different phenomena. Two fundamentally different campaigns are needed - with different creatives and scenarios. And I personally know that yes, there is a delicious, fat flow of traffic from mobile devices.
Features of psychology: we perceive advertising in the feed as a post - one of many, and on a smartphone, an ad takes up the entire screen. And we perceive such ads as something very close, tube-like. This is already from the field of neuromarketing, and we will write about this separately.
The main thing is to use this feature correctly. I won't tell you how exactly, you'll figure it out yourself.
Joy of Kinesthetics
And finally, mobile devices allow us to indulge all channels of perception - and invite us to buy with our fingertips.
There are a lot of ways to play with the buy button or product. It all depends solely on your imagination and desire to get ahead. While I was writing this article, I already came up with a couple of good techniques for a grocery store
And more good news
Facebook promises: mobile traffic will grow. In the next quarter, it is expected to grow by 30%. And I would like to write that we still have time to prepare… but this is not true.
There is never time in internet marketing. Let's run forward.
I love my job for this crazy dynamic
The Wall Street Journal published an interesting article about the future of mobile devices and purchases from them. Journalists cite Facebook-IQ data: in the second quarter of this year, Facebook announced $3.8 billion in advertising revenue. And — attention — 76% of this revenue came from mobile traffic.
This is good news — the era of landing pages that I hate is passing. It's list of japan cell phone numbers time for us to change and adapt to new realities again. It's time to quickly come up with ways to lure a buyer from a tablet or mobile device — because these are completely different behavior patterns.
And you need to play on this field differently.
Messengers
For example, we are already adapting our website for tablets - we are making it so that a person can go to a convenient messenger and contact us immediately.
Warm and cozy, messengers are understandable to all Instagram users and are suitable for everyone - even for such phone-phobes as me. And placing them on the mobile version of the site is the same as offering a guest warm house slippers.
Everything revolves around the thumb
The slider, touchscreen, intelligent touchscreen on the new iPhone is a subject for a separate conversation. I have only been living with this function for a few days, but I already don’t understand how I existed without it before.
Of course, we will have to adapt to this behavior pattern to make people feel as comfortable as possible. But one thing is already clear: mobile store interfaces will look different. The entire logic of buttons will change.
Path from click to purchase
We need to please the human thumb. The behavior algorithm is changing, and now mobile versions should minimize data entry fields. Eliminate them as much as possible. This is especially important in Russia — our climate is not such that you can leisurely, lounging on the lawn, enter the necessary symbol... with a frozen finger.
Interface
We have long understood that Facebook advertising for the feed and advertising for mobile devices are completely different phenomena. Two fundamentally different campaigns are needed - with different creatives and scenarios. And I personally know that yes, there is a delicious, fat flow of traffic from mobile devices.
Features of psychology: we perceive advertising in the feed as a post - one of many, and on a smartphone, an ad takes up the entire screen. And we perceive such ads as something very close, tube-like. This is already from the field of neuromarketing, and we will write about this separately.
The main thing is to use this feature correctly. I won't tell you how exactly, you'll figure it out yourself.
Joy of Kinesthetics
And finally, mobile devices allow us to indulge all channels of perception - and invite us to buy with our fingertips.
There are a lot of ways to play with the buy button or product. It all depends solely on your imagination and desire to get ahead. While I was writing this article, I already came up with a couple of good techniques for a grocery store
And more good news
Facebook promises: mobile traffic will grow. In the next quarter, it is expected to grow by 30%. And I would like to write that we still have time to prepare… but this is not true.
There is never time in internet marketing. Let's run forward.
I love my job for this crazy dynamic