Provide a subtle prompt for recipients to open the email.
Posted: Mon Dec 09, 2024 9:20 am
Many people love video content because it’s easy to watch. Marketers gravitate toward it because it increases engagement and interaction. But in the case of email marketing, you may want to go back to written content.
Keep it precise and try to communicate using a few words. Make sure the content is scannable and the main points are quickly visible. Yes, that means including some bullet points and subheadings.
No one wants to vietnam phone numbers watch a five-minute video when they can scan through an email in less than a minute. Should you eliminate videos altogether? The answer is no. Instead, try embedding a video with a link. The recipient can choose whether or not to watch it.
As mentioned, including the customer's name in the email increases the chances that the recipient will open it.
But there are other ways you can improve engagement, including offering incentives like discounts, special offers, and coupons.
Another way is to create a sense of urgency with a limited-time offer. The trick is to make the item rare so customers have something to look forward to.
And we can’t ignore the crucial role of call-to-action (CTAs). Marketers need to take the time to learn how to write effective CTAs, and that’s not all – even the placement within the email matters.
It’s interesting to note that some action verbs can work against you. Words like download, enter, and send can be pushy words. They create the impression that you want the shopper to work or devote some energy or time.
Personalize your CTA with words that directly address your customers, including me, me, and mine. In fact, the psychology behind writing a CTA is worthy of a whole other topic.
8. Consistency and timing are important.
If you understand your target audience well, you may have an idea of when they are most likely to open an email. Let’s say your customers are stay-at-home moms. Mornings may not be the best time of day because they are trying to get started in the morning.
Once the kids are in school, they might want to take a moment to unwind. After they’ve had their coffee, they might be able to check their emails, so aiming for 10 a.m. to around noon might be a good idea.
Getting your timing right is important if you hope to get a high open rate. Be prepared to test out different rounds to see what works for you.
Sticking to an email schedule will help your subscribers know when they will receive their emails. The beauty is that automation allows you to schedule your emails to be sent out without any engagement.
9. Analyze your automated email marketing campaigns.
You can only know the success of your email campaigns when you track the results. Start with benchmarks, or KPIs, by which you measure performance. These include delivery rate, open rate, and click-through rate, but the best indicator of success is a higher conversion rate.
Thoughts
Automating email marketing campaigns has many benefits: high efficiency, streamlined workflows, and increased productivity. Choosing the right automation is important, depending on your needs.
Develop a proper email list and don’t forget to segment your emails, which allows for proper targeting and higher open rates . Personalized emails are consistent and timely.
Don't bombard your recipients with a ton of emails, or you'll end up in the spam folder. Let customers choose whether or not they want to receive emails.
Finally, don't forget to analyze performance . It's the only way to know what's working and what's not.
Keep it precise and try to communicate using a few words. Make sure the content is scannable and the main points are quickly visible. Yes, that means including some bullet points and subheadings.
No one wants to vietnam phone numbers watch a five-minute video when they can scan through an email in less than a minute. Should you eliminate videos altogether? The answer is no. Instead, try embedding a video with a link. The recipient can choose whether or not to watch it.
As mentioned, including the customer's name in the email increases the chances that the recipient will open it.
But there are other ways you can improve engagement, including offering incentives like discounts, special offers, and coupons.
Another way is to create a sense of urgency with a limited-time offer. The trick is to make the item rare so customers have something to look forward to.
And we can’t ignore the crucial role of call-to-action (CTAs). Marketers need to take the time to learn how to write effective CTAs, and that’s not all – even the placement within the email matters.
It’s interesting to note that some action verbs can work against you. Words like download, enter, and send can be pushy words. They create the impression that you want the shopper to work or devote some energy or time.
Personalize your CTA with words that directly address your customers, including me, me, and mine. In fact, the psychology behind writing a CTA is worthy of a whole other topic.
8. Consistency and timing are important.
If you understand your target audience well, you may have an idea of when they are most likely to open an email. Let’s say your customers are stay-at-home moms. Mornings may not be the best time of day because they are trying to get started in the morning.
Once the kids are in school, they might want to take a moment to unwind. After they’ve had their coffee, they might be able to check their emails, so aiming for 10 a.m. to around noon might be a good idea.
Getting your timing right is important if you hope to get a high open rate. Be prepared to test out different rounds to see what works for you.
Sticking to an email schedule will help your subscribers know when they will receive their emails. The beauty is that automation allows you to schedule your emails to be sent out without any engagement.
9. Analyze your automated email marketing campaigns.
You can only know the success of your email campaigns when you track the results. Start with benchmarks, or KPIs, by which you measure performance. These include delivery rate, open rate, and click-through rate, but the best indicator of success is a higher conversion rate.
Thoughts
Automating email marketing campaigns has many benefits: high efficiency, streamlined workflows, and increased productivity. Choosing the right automation is important, depending on your needs.
Develop a proper email list and don’t forget to segment your emails, which allows for proper targeting and higher open rates . Personalized emails are consistent and timely.
Don't bombard your recipients with a ton of emails, or you'll end up in the spam folder. Let customers choose whether or not they want to receive emails.
Finally, don't forget to analyze performance . It's the only way to know what's working and what's not.