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Posted: Mon Dec 09, 2024 10:03 am
What does it mean, in your opinion, to move in a way to find customers with marketing automation ? I'll leave you with an idea: exploit mechanisms defined upstream to improve the processes that can bring leads , prospects and customers to your business. An interesting perspective, right?
All you have to do is set up some mechanisms, usually activated through sophisticated software triggers , and enjoy the arrival of new contacts. All very nice, but there is one detail that you have not considered: finding customers with marketing automation is not easy. But it is convenient, it is true.
The problem: often the focus has only been on the possibility of automating the list of turkey cell phone numbers mechanisms that bring customers to your agenda. Forgetting that behind the results there are techniques and strategies . Just like the ones I indicated in this article: continue reading!
What is Marketing Automation: Definition
Marketing automation refers to all the dynamics that activate certain functions without human intervention. Or rather, this is a partial statement.
The work is there and it is at the beginning. You have to organize the workflow , the flow that is defined when certain actions or requests are carried out. But what are the phases to make everything work? Here is a brief summary of the sequences that can help you in these situations:
Identify your audience and engage with social, advertising and SEO.
Create a landing page to get the contacts you want to reach.
Organize the path with the publication of the different contents.
Invest in lead scoring to evaluate contact.
Moving from a lead nurturing phase to commercial contact.
This, in principle, is a standard path to find customers with marketing automation. The idea is clear: go from a phase of not knowing the contact to that of customer through pre-established paths . Automatic and similar for everyone, but not the same.
inbound marketing funnel
The inbound marketing funnel.
There are spaces for customization and to make sure that the message is as close as possible to the needs of the individual. This is a project that can be activated in email marketing automation thanks to a good segmentation of the lists obtained.
With the right programs – such as Mailchimp, Mailup, Sendinblue – you can achieve the desired result: reaching the right people with message schemes organized in order to bring new contacts to your goal. So, finding customers with marketing automation?
Choose email marketing automation
One of the most interesting sectors to obtain good results with automations. The reason is simple: email marketing is based on sending a message to a group of contacts organized in lists. There are people who have left an email and you can reach them with a single click.
Why not have someone else do it? Email marketing automation allows you to organize fairly complex paths, so as to segment the audience in order to create real sales funnels . The simplest of all: as soon as the user signs up, an email is sent.
Like a welcome message with a free ebook or white paper to download. Then other emails will follow based on the user's behavior. Until the sale is reached .
And that's why finding customers with marketing automation becomes interesting: you can replicate the process endlessly. And maximize the chances of finding customers online. In any case, remember the importance of doing a good lead nurturing activity, you don't just have to sell.
All you have to do is set up some mechanisms, usually activated through sophisticated software triggers , and enjoy the arrival of new contacts. All very nice, but there is one detail that you have not considered: finding customers with marketing automation is not easy. But it is convenient, it is true.
The problem: often the focus has only been on the possibility of automating the list of turkey cell phone numbers mechanisms that bring customers to your agenda. Forgetting that behind the results there are techniques and strategies . Just like the ones I indicated in this article: continue reading!
What is Marketing Automation: Definition
Marketing automation refers to all the dynamics that activate certain functions without human intervention. Or rather, this is a partial statement.
The work is there and it is at the beginning. You have to organize the workflow , the flow that is defined when certain actions or requests are carried out. But what are the phases to make everything work? Here is a brief summary of the sequences that can help you in these situations:
Identify your audience and engage with social, advertising and SEO.
Create a landing page to get the contacts you want to reach.
Organize the path with the publication of the different contents.
Invest in lead scoring to evaluate contact.
Moving from a lead nurturing phase to commercial contact.
This, in principle, is a standard path to find customers with marketing automation. The idea is clear: go from a phase of not knowing the contact to that of customer through pre-established paths . Automatic and similar for everyone, but not the same.
inbound marketing funnel
The inbound marketing funnel.
There are spaces for customization and to make sure that the message is as close as possible to the needs of the individual. This is a project that can be activated in email marketing automation thanks to a good segmentation of the lists obtained.
With the right programs – such as Mailchimp, Mailup, Sendinblue – you can achieve the desired result: reaching the right people with message schemes organized in order to bring new contacts to your goal. So, finding customers with marketing automation?
Choose email marketing automation
One of the most interesting sectors to obtain good results with automations. The reason is simple: email marketing is based on sending a message to a group of contacts organized in lists. There are people who have left an email and you can reach them with a single click.
Why not have someone else do it? Email marketing automation allows you to organize fairly complex paths, so as to segment the audience in order to create real sales funnels . The simplest of all: as soon as the user signs up, an email is sent.
Like a welcome message with a free ebook or white paper to download. Then other emails will follow based on the user's behavior. Until the sale is reached .
And that's why finding customers with marketing automation becomes interesting: you can replicate the process endlessly. And maximize the chances of finding customers online. In any case, remember the importance of doing a good lead nurturing activity, you don't just have to sell.