You can run e-commerce, influencer marketing campaigns depending on your budget with nano-influencers, macro-influencers or mega-influencers.
Micro and macro belgium phone numbers influencers have smaller but more engaged followers, resulting in higher conversions and ROI you can get from your influencer marketing campaigns.
One of the first brands to get started with influencer marketing was beauty brand Glossier . They turned fans of the brand into micro-influencers who spread the word about Glossier products on Instagram. These influencers were given unique promo codes that gave them a percentage of the sale every time someone made a purchase using the unique code.
Personalization has always been important to ecommerce business owners. Did you know that personalization can increase revenue, reduce cart abandonment, and increase customer satisfaction?
Social media platforms are increasingly focused on consumer privacy and the need to protect their data. Platforms like Facebook make it difficult for merchants to delve deeper into their customer profiles and where they come from.
This means that brands need to get this data directly from their customer base. For example, selling on a platform like Shopify allows businesses to own their customer relationships. A customer relationship management (CRM) tool collects and provides insights directly from customers. This data can then be used to personalize experiences.
For example, Yumi is a brand that offers a baby food subscription service that curates menus based on your child’s developmental stage, preferences, and food allergies.
