Mini tips for the end
Posted: Tue Dec 10, 2024 6:17 am
Clearly define your target audience. You will understand why they listen to the podcasts you choose.
Look for podcasts that are related to your brand or industry.
For inspiration, look at your competitors' activities.
Listen to the podcasts you want to advertise on.
Sometimes it's better to invest in several ads on smaller podcasts than one big one.
Choose the right audience size – it will be reflected in the price of your ad.
Think about the appropriate tone of voice.
Ideally, match the tone of your ad to the tone of the podcast.
Be entertaining or informative. Be as natural as possible.
If possible, involve a podcaster. Listeners may not know anything about your business, but they know the podcaster. They trust them, and they will trust you.
Follow the recommended parameters of ad formats.
Analyze and evaluate feedback.
If you are unsure, don't be afraid to contact the agency.
In the last part, we'll show you how to create a campaign jordan telemarketing list using Spotify Ad Studio. And we'll throw in a few more useful tips.
Our tip
Do you want to prepare an advertising campaign on Spotify? Or your own podcast, which we will then promote together on Spotify? Come and talk to us about how you can incorporate Spotify activity into your marketing mix.
Spotify advertising IV.
Do you have a great product and an advertising budget, where should you target it? Spotify may not come to mind at first, but...
Do you have a great product and an advertising budget, where should you target it? Spotify may not come to mind at first, but it's a popular platform for audio streaming (yes, even podcasts), so let's play around with it a bit. In our four-part series, we'll show you how to handle a Spotify campaign.
• Part 1: A little about Spotify and why to advertise in this application
• Part 2: Specific ad formats, because Spotify is not just about audio
• Part 3: The podcast phenomenon or Spotify reports advertising news
• Part 4: A step-by-step campaign plus tips for maximum success
An important note at the beginning. In previous parts, we mentioned Spotify Ad Studio , which works on a self-service basis and you enter your advertising there yourself, similar to traditional platforms with PPC advertising. We provide instructions below. However, this tool is not yet available in the Czech Republic . The list of markets is gradually expanding and one day we will hopefully be there too. However, this does not close the door to Spotify advertising for current Czech companies, you just have to take it through an agency.
Look for podcasts that are related to your brand or industry.
For inspiration, look at your competitors' activities.
Listen to the podcasts you want to advertise on.
Sometimes it's better to invest in several ads on smaller podcasts than one big one.
Choose the right audience size – it will be reflected in the price of your ad.
Think about the appropriate tone of voice.
Ideally, match the tone of your ad to the tone of the podcast.
Be entertaining or informative. Be as natural as possible.
If possible, involve a podcaster. Listeners may not know anything about your business, but they know the podcaster. They trust them, and they will trust you.
Follow the recommended parameters of ad formats.
Analyze and evaluate feedback.
If you are unsure, don't be afraid to contact the agency.
In the last part, we'll show you how to create a campaign jordan telemarketing list using Spotify Ad Studio. And we'll throw in a few more useful tips.
Our tip
Do you want to prepare an advertising campaign on Spotify? Or your own podcast, which we will then promote together on Spotify? Come and talk to us about how you can incorporate Spotify activity into your marketing mix.
Spotify advertising IV.
Do you have a great product and an advertising budget, where should you target it? Spotify may not come to mind at first, but...
Do you have a great product and an advertising budget, where should you target it? Spotify may not come to mind at first, but it's a popular platform for audio streaming (yes, even podcasts), so let's play around with it a bit. In our four-part series, we'll show you how to handle a Spotify campaign.
• Part 1: A little about Spotify and why to advertise in this application
• Part 2: Specific ad formats, because Spotify is not just about audio
• Part 3: The podcast phenomenon or Spotify reports advertising news
• Part 4: A step-by-step campaign plus tips for maximum success
An important note at the beginning. In previous parts, we mentioned Spotify Ad Studio , which works on a self-service basis and you enter your advertising there yourself, similar to traditional platforms with PPC advertising. We provide instructions below. However, this tool is not yet available in the Czech Republic . The list of markets is gradually expanding and one day we will hopefully be there too. However, this does not close the door to Spotify advertising for current Czech companies, you just have to take it through an agency.