In India, as in other countries, piracy is a problem. Delivering films is a very important task . If the materials go “missing”, then in no time, copies will flood the streets, which will result in huge losses for the studio.
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Jain was not a persuasive person, but he had this “one, single argument .” Safexpress was responsible for distributing copies of the fifth part of the Harry Potter adventures. The task was to deliver the books to bookstores by eight in the morning on the day of the premiere. It couldn’t be too early, lest the owners try to sell them “under the table.” It couldn’t be too late, lest the booksellers suffer losses. The books about the young wizard also required the same protection as the honduras telemarketing film reels. Therefore, there could be no leaks.
How to differentiate your company from the competition using the Sinatra Test? The Sinatra Test
In addition to the story about the books, Janin also had another one that he casually threw out during a conversation with the director of the film studio: "Oh, by the way, we also safely delivered the exam papers to your brother's school and collected the answer sheets as well."
Janin knew from a reliable source that the filmmaker had a brother who had recently passed his high school exams. At that time, Safexpress was distributing exam papers for secondary and higher education entrance exams. The result of that conversation? Two months later, the company signed a contract with a film studio .
What is your story more valuable than gold?
Fairytale stories, right? Both meet the Sinatra test. If you have such an achievement, tell your potential customers about it. Rubal Janin could have used data and written about 99% on-time delivery efficiency. He could also have cited an external authority , such as the CEO of a large corporation, who would praise the company's services. Each of these methods builds credibility well. Sometimes, however, you need something special, like a delivery of Harry Potter books.
