Sample commercial offer – let's start the review. 12,839.99 gross. What does this number tell you? Nothing. And 56,930.20? You can buy a car for that, probably not a Tesla, but nothing more is known. Maybe from a different angle, because the seat point changes a lot, so swap the armchair for a couch and off we go.
Ok, another attempt. How does VAT and the form of payment relate to the position in which you sleep and which hand you wipe yourself with (ha! not the hand, but the paper!)? Some would find the connection, but certainly not at first glance. In business, especially online, it is the first seconds that count.
A sales offer based only on numbers does not hong kong telemarketing list work, just as the aforementioned numbers, tax intricacies and technicalities do not arouse any emotions in you (well, unless you are being chased by a bailiff and a therapist is working with you on your fear of the number thousand). The offer, like any type of sales content, must primarily appeal to emotions.
Okay: but how do you get started on the complicated process of creating offers that don't belong in an Alda container? It's time for a collection of tips that will help you grow your business!
Bad sales offer
A good sales offer is not a mass product – keep handing out leaflets and you will see...
The elements of the offer should match not only in terms of the amounts offered or products, which, as you already know, do not say much... nothing. Just as every CV sent en masse to corporate rats on LinkedIn should contain a specific formula, you must also adapt the PDF with the offer to the potential contractor.
It is worth including a case study in the offer that corresponds to the type of implementation. Your client wants to know not what (and for how much) they are buying, but how using the offer will affect their reality. Show in a clear way how you solved similar problems for other clients, but above all: how their results changed as a result. After all, actions and effects are connected, and you: want to use them to tie a rope of understanding with a new person as well.
The sales offer should therefore include information on how the solution will work for a given person/company and what they will gain from it. Be concise but vivid, not mentioning tailor-made or customized solutions, but providing examples, solutions, and effects.
