Expanding your internal marketing department or outsourcing?
Posted: Tue Dec 10, 2024 10:51 am
The modern business market is extremely competitive, which forces companies to constantly strive for development and innovation. One of the key factors influencing the success of companies is conducting effective marketing activities. Thanks to them, companies build their brand, acquire new customers, increase sales and profits, and also stand out from the competition.
Over time, however, the question arises – what is better to focus on: expanding the internal marketing department or outsourcing? In this article, you will: present the situation that develops at the beginning of the decision in the company, resolve the dilemma based on a comparison of costs and individual needs of companies, tips on how to balance the cheaper service of using an external marketing department and present our proposal for marketing outsourcing . In our article, you can follow:
Marketing activities at the beginning of the company's operation
Marketing department vs. outsourcing services
Comparison of the costs of expanding a marketing department and outsourcing services
The balance of using external marketing services
Benefits of Marketing Outsourcing – A Subscription Service from The Lion
Marketing activities at the beginning of the company's operation
At the beginning of development in small companies, current marketing activities are usually handled by the founder or the first employee, who tries to find at least a moment of free time for these tasks between their current scope of duties. As the business develops, a dedicated person appears to provide professional services as part of the company's marketing processes. As a rule, this is a so-called marketing manager, who is assigned all the duties falling within the scope of the most generally understood marketing communication - running the company's profiles in social media, writing texts for the website, creating new graphics, administering the website, etc.
However, when the constant marketing campaigns and constant social media posts become overwhelming and the employed marketing specialist can no longer cope with the amount of work within the company, the entire company faces a new challenge. In this situation, you can hire new people and build an internal marketing department or use outsourcing services, thanks to which you will be able to outsource most of the marketing tasks to an external company.
marketing department or outsourcing
Marketing department vs. outsourcing services
External marketing has many advantages – it allows the company to focus on its core business, while an external agency can focus on the strategy and implementation of marketing activities. In addition, this option guarantees access to knowledge and experience. Companies providing external services have knowledge and experience in conducting marketing campaigns, thanks to which they can propose effective strategies and solutions to increase the effectiveness of activities. In addition, specialized marketing agencies work with many clients at the same time and draw experience from different sources. They also have access to a lot of data, based on which they can make more accurate decisions.
However, there are also disadvantages. In the case of external services and outsourcing the marketing department, you lose full control over the process of implementing marketing activities. Although there are contracts and agreements, there is always a certain degree of uncertainty. In addition, the contracting company may not have an influence on the prioritization of tasks by the external agency, as well as on the pace of their implementation.
Additionally, in highly specialized industries such as medicine, construction or IT, preparing valuable content that is free from substantive errors requires in-depth knowledge of the field. Such knowledge may be lacking among specialists from an external marketing department. However, the solution here is close cooperation between the company's internal team and the agency providing services within the scope of marketing outsourcing.
It is also worth considering whether an external marketing company has the right skills and experience. It is not worth saving on the quality of services, because in the long run it can be detrimental to the company.
The choice between expanding an internal marketing department or outsourcing depends on the individual needs and capabilities of each company. Both approaches have their advantages and disadvantages. However, it is worth carefully analyzing the costs of both options before making a final decision.
marketing department or outsourcing
Comparison of the costs of expanding a marketing department and outsourcing services
Before making a decision on specific marketing activities, you should compare professional services provided within the company's department with hiring an external agency. First of all, you should note that it is overseas chinese in europe data difficult to find a person who has competences in everything: writing texts, computer graphics, maintaining websites, programming work on the website. In addition, creating a separate marketing department and hiring new people is associated with additional costs, such as: salaries, insurance, training or purchase of equipment and software.
In turn, relying on people who specialize in different areas of outsourcing marketing is a beneficial solution for companies that want to increase their effectiveness and expand their competences, while reducing costs. In the overall perspective, outsourced marketing is cheaper . Outsourcing allows you to gain access to specialists in different fields that fall within the scope of internet marketing.
The balance of using external marketing services
A good solution in the marketing strategy may be to hire someone within the company who coordinates the work, sets the direction and goals entrusted to be implemented by outsourcing, and additionally provides substantive support to the external team. Such a person can act as a team leader, which consists of both internal and external specialists. In this way, the marketing department in the company is not burdened with all the tasks, and the external team can work effectively and efficiently. Such a solution allows for maintaining flexibility and at the same time reducing the costs of running or expanding the marketing department.
This approach allows for the effective use of company resources, which often already have knowledge and experience in their field, but are too burdened with daily duties to devote more time to tasks related to online marketing. Thanks to this, the person responsible for coordinating marketing work in the company has the opportunity to focus on general goals and strategies, and external teams implement these goals in practice.
Benefits of Marketing Outsourcing – A Subscription Service from The Lion
The Lion offers flexible service packages tailored to the individual needs of each company. Thanks to this, you can improve the efficiency of your internal marketing department without having to hire new employees and save time spent on the recruitment process, which will clearly translate into financial results. With permanent cooperation with our interactive agency, you can benefit from access to a group of experts with different specializations and choose the number of hours to suit your current needs. We also guarantee you a B2B contract without a notice period.
What work do we carry out as part of subscription cooperation?
Graphic services – advertising graphics, social media graphics, website graphics, offer presentations, infographics;
Copywriting (writing texts) – offer content, persuasive sales content, SEO content, social media content;
Website administration – adding and editing website content, regular updates of WordPress CMS and plugins, making backup copies, monitoring website visibility and 4xx and 5xx errors;
Programming work – website modifications requiring interference with the source code, technical SEO, website performance optimization.
Over time, however, the question arises – what is better to focus on: expanding the internal marketing department or outsourcing? In this article, you will: present the situation that develops at the beginning of the decision in the company, resolve the dilemma based on a comparison of costs and individual needs of companies, tips on how to balance the cheaper service of using an external marketing department and present our proposal for marketing outsourcing . In our article, you can follow:
Marketing activities at the beginning of the company's operation
Marketing department vs. outsourcing services
Comparison of the costs of expanding a marketing department and outsourcing services
The balance of using external marketing services
Benefits of Marketing Outsourcing – A Subscription Service from The Lion
Marketing activities at the beginning of the company's operation
At the beginning of development in small companies, current marketing activities are usually handled by the founder or the first employee, who tries to find at least a moment of free time for these tasks between their current scope of duties. As the business develops, a dedicated person appears to provide professional services as part of the company's marketing processes. As a rule, this is a so-called marketing manager, who is assigned all the duties falling within the scope of the most generally understood marketing communication - running the company's profiles in social media, writing texts for the website, creating new graphics, administering the website, etc.
However, when the constant marketing campaigns and constant social media posts become overwhelming and the employed marketing specialist can no longer cope with the amount of work within the company, the entire company faces a new challenge. In this situation, you can hire new people and build an internal marketing department or use outsourcing services, thanks to which you will be able to outsource most of the marketing tasks to an external company.
marketing department or outsourcing
Marketing department vs. outsourcing services
External marketing has many advantages – it allows the company to focus on its core business, while an external agency can focus on the strategy and implementation of marketing activities. In addition, this option guarantees access to knowledge and experience. Companies providing external services have knowledge and experience in conducting marketing campaigns, thanks to which they can propose effective strategies and solutions to increase the effectiveness of activities. In addition, specialized marketing agencies work with many clients at the same time and draw experience from different sources. They also have access to a lot of data, based on which they can make more accurate decisions.
However, there are also disadvantages. In the case of external services and outsourcing the marketing department, you lose full control over the process of implementing marketing activities. Although there are contracts and agreements, there is always a certain degree of uncertainty. In addition, the contracting company may not have an influence on the prioritization of tasks by the external agency, as well as on the pace of their implementation.
Additionally, in highly specialized industries such as medicine, construction or IT, preparing valuable content that is free from substantive errors requires in-depth knowledge of the field. Such knowledge may be lacking among specialists from an external marketing department. However, the solution here is close cooperation between the company's internal team and the agency providing services within the scope of marketing outsourcing.
It is also worth considering whether an external marketing company has the right skills and experience. It is not worth saving on the quality of services, because in the long run it can be detrimental to the company.
The choice between expanding an internal marketing department or outsourcing depends on the individual needs and capabilities of each company. Both approaches have their advantages and disadvantages. However, it is worth carefully analyzing the costs of both options before making a final decision.
marketing department or outsourcing
Comparison of the costs of expanding a marketing department and outsourcing services
Before making a decision on specific marketing activities, you should compare professional services provided within the company's department with hiring an external agency. First of all, you should note that it is overseas chinese in europe data difficult to find a person who has competences in everything: writing texts, computer graphics, maintaining websites, programming work on the website. In addition, creating a separate marketing department and hiring new people is associated with additional costs, such as: salaries, insurance, training or purchase of equipment and software.
In turn, relying on people who specialize in different areas of outsourcing marketing is a beneficial solution for companies that want to increase their effectiveness and expand their competences, while reducing costs. In the overall perspective, outsourced marketing is cheaper . Outsourcing allows you to gain access to specialists in different fields that fall within the scope of internet marketing.
The balance of using external marketing services
A good solution in the marketing strategy may be to hire someone within the company who coordinates the work, sets the direction and goals entrusted to be implemented by outsourcing, and additionally provides substantive support to the external team. Such a person can act as a team leader, which consists of both internal and external specialists. In this way, the marketing department in the company is not burdened with all the tasks, and the external team can work effectively and efficiently. Such a solution allows for maintaining flexibility and at the same time reducing the costs of running or expanding the marketing department.
This approach allows for the effective use of company resources, which often already have knowledge and experience in their field, but are too burdened with daily duties to devote more time to tasks related to online marketing. Thanks to this, the person responsible for coordinating marketing work in the company has the opportunity to focus on general goals and strategies, and external teams implement these goals in practice.
Benefits of Marketing Outsourcing – A Subscription Service from The Lion
The Lion offers flexible service packages tailored to the individual needs of each company. Thanks to this, you can improve the efficiency of your internal marketing department without having to hire new employees and save time spent on the recruitment process, which will clearly translate into financial results. With permanent cooperation with our interactive agency, you can benefit from access to a group of experts with different specializations and choose the number of hours to suit your current needs. We also guarantee you a B2B contract without a notice period.
What work do we carry out as part of subscription cooperation?
Graphic services – advertising graphics, social media graphics, website graphics, offer presentations, infographics;
Copywriting (writing texts) – offer content, persuasive sales content, SEO content, social media content;
Website administration – adding and editing website content, regular updates of WordPress CMS and plugins, making backup copies, monitoring website visibility and 4xx and 5xx errors;
Programming work – website modifications requiring interference with the source code, technical SEO, website performance optimization.