With this type of strategy, you no longer need to resort to invasive promotions to uae phone number list find customers , because they are attracted by your content and come to you more naturally.
To achieve this goal, inbound marketing works according to the principle of the conversion funnel , in 4 stages.
Here are 4 key moments to optimize your web marketing:
Why choose inbound marketing?
Your communication is less invasive for potential customers. Thanks to the visibility gained on the Internet, especially through natural search engine optimization (SEO) or social networks , Internet users come across you "naturally", without feeling disturbed by your advertising. This makes them less suspicious of your brand.
Inbound marketing makes your communications more relevant and interactive . With a content strategy , you can send messages that are relevant to the problems of the Internet users you are targeting. Conversion is easier if you provide a concrete answer to real problems.
Implementing an inbound marketing strategy costs less than developing an outbound strategy…and the results can be impressive! Ultimately, inbound offers a great ROI.
Acquiring a prospect through inbound marketing costs 61% less than traditional marketing efforts .
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Are you interested in setting up an inbound marketing strategy? To help you get familiar with this concept, let's look at the main steps .
Phase 1: Attract visitors through content marketing
The goal is to generate qualified traffic to your website by attracting visitors with quality content (tips, suggestions, etc.) that provides solutions to their problems.
At the same time, web users must be able to easily find your website :
through search engines , especially Google. This means optimizing the natural reference of your site or blog: your contents are optimized for SEO (Search Engine Optimization);
through social networks .
Nous The principle is the opposite of advertising. By developing content marketing in this way, you do not disturb your target audience, because you do not interrupt their program in a way that is sometimes too commercial and intrusive (like TV advertising). On the contrary, you make them come to you in a much more natural and consensual way.
Phase 2: Convert and generate qualified leads
Your visitors are there, on your website. This is the time to build a relationship and collect information about them. You need to identify the "hot", "cold" and less interested contacts, to turn them into qualified leads . This is what we call leads .
Encourage your visitors to fill out their profile, for example using a newsletter signup form .
Always in your newsletters, insert calls to action that refer to landing pages dedicated to particular topics: each web page dedicated to a specific theme optimizes your results in terms of data collection. This data is valuable for recontacting the interested parties who have been addressed in this way.
Phase 3: Close sales with lead nurturing
