Things to keep in mind when creating presentation materials
Key points for creating effective presentation materials
Presentation materials feedback checklist
summary
Presentation materials are essential for presentations in competitions with clients or when getting a project proposal approved within a company.
I think it's common for managers to provide corrections and feedback on presentation materials created by their subordinates, helping to improve them.
However, you may sometimes find vatican city business email list yourself unsure of how to give specific feedback, such as "It's kind of hard to understand" or "I want to convey areas for improvement, but I can't put it into words very well."
In this article, we have summarized the key points to creating presentation materials that truly resonate with the reader and are "chosen" by them .
We explain what you should pay attention to when creating presentation materials, such as the perspective of "information organization" using a framework and the perspective of "design" to create materials that are easy to read without stress .
By understanding these things, you will be able to give appropriate feedback on the presentation materials your subordinates have created, resulting in excellent presentation materials.
We have also prepared a checklist in the second half of the article to help you clarify the key points of your feedback, so please read to the end.
Things to keep in mind when creating presentation materials
In order to smoothly convey the contents of presentation materials, it is important to focus on key points such as information structure and design so that the content can be understood intuitively.
I will explain each one.
Be aware of the reader's attitude change process
When creating presentation materials, it is important to keep in mind the process of changing the reader's attitude.
The attitude change process refers to the changes in a reader's psychological state from the time they see the material, to the time they understand it, develop an interest, and consider purchasing the proposed product or service.
As I've mentioned several times in other articles, the process that a person goes through from learning about the existence of something to purchasing it follows certain rules : " Awareness → Understanding → Interest → Empathy → Action . "
This process means that a person's purchasing behavior progresses in a sequential manner, as follows:
Only by "recognizing" can one "understand" something
Only once you understand something can you develop an interest in it
Only by having an interest can you empathize
Without "empathy," there is no "action"
Keeping this rule in mind, knowing when and what information to present is the key to determining whether or not your presentation will be well-received by your audience.
Putting design into words, not just in terms of sense and nuance
Presentation materials that are easy to read do not necessarily have to have a good sense of design.
Of course, good taste is important, but presentation materials that are easy to read are materials that the recipient can understand without stress and that naturally pique their interest .
Let's break down the elements of "readability" into smaller details and put them into words, from font selection to character size, color scheme, layout, and alignment .
Even if you are unable to provide feedback on presentation materials created by your subordinates because you think, "I don't have a sense for design...", if you are able to break down the elements of design and put them into words, you will be able to visualize specific areas for improvement and provide appropriate feedback.
We'll go into more detail about these specific methods below, so keep reading.
Key points for creating effective presentation materials
The " AIDA Principles " and the " Four Principles of Design " are effective techniques for creating presentation materials that will be " selected ."
By understanding these two ways of thinking, you will be able to convey areas for improvement in precise terms rather than with nuances when evaluating the quality of a presentation material.
