How to succeed with your black friday and cyber monday campaigns
Posted: Tue Dec 03, 2024 6:04 am
One more year, Black Friday arrives , which has already become Black Week for many physical and online stores, due to the number of offers and campaigns they carry out during the days leading up to Black Friday to maximize their sales.
For example, in 2018 sales in Spain increased by around 646% compared to “normal” days, so to speak . A day that companies take advantage of to “bust their prices” for various purposes; to get rid of stock, to finish selling that product from past seasons, to do pre-Christmas campaign, etc. But without a doubt, their main objective is to sell.
In this sense, today's post is going to be dedicated to giving you a few tips on how to succeed with your campaigns on Black Friday and also on Cyber Monday, after Black Friday.
How to succeed with your Black Friday and Cyber Monday campaigns
Magic words
No, there is no magic word like abracadabra that will allow you to increase your sales by magic, but there are persuasive words that help to attract the attention of users, making them notice you. Some of these words are; free, opportunity, discount, gift, among many others that you cannot ignore in your Black Friday campaigns.
Pre-campaign
It is important that your marketing campaign or strategy starts between 2 and 1 week before Black Friday . Don't be left behind, keep in mind that your competitors start very early hotmail email list with discounts and talking about "Black Friday". We recommend that a month before, you sit down with your team and start planning the entire calendar and design the campaign around Black Friday.
Free shipping
Take advantage of this date to offer free shipping . Free shipping is an attraction for consumers. To be able to cover the costs of free shipping, you have several options. You can either not offer a huge discount on the product to be able to cover these costs or you can do so starting from a specific purchase amount.
Storytelling and emotional messages
We are aware that people are moved by emotions and impulses , rather than by necessity, especially when it comes to B2C products. This is why we recommend that you base your campaigns on emotional messages to grab their attention and reach their hearts directly.
Round discounts
Round discounts are the biggest draw . Discounts of 10, 20 and 50% are the most appealing to users as they are easy to calculate and they can instantly know how much the product will cost. Forget about figures like 35%, 28% or 45%, these percentages will not attract your buyers.
Cross-selling with Black Friday and Cyber Monday
We already know that after Black Friday comes Cyper Monday, the last chance to "blow up" your sales before Christmas. We recommend that you run parallel campaigns for both dates, this way you will guarantee your sales on both days .
Video marketing
Video helps you increase your engagement , SEO positioning, visibility, ROI, etc. All this is due to the fact that videos are more direct, clear, shareable... This is why more than 60% of companies already bet on video marketing . You don't need to make a video with a great script, but you can make a 30-second video announcing that you are joining Black Friday and that they can't miss your discounts.
Time trial campaigns
Time-based campaigns are those with a countdown. That is, for example, you can put a product with a big discount for a certain time like 12 hours . Accompany it with a clock that counts down and promote it through different social media. It is a way to speed up the purchase decision-making process.
Email marketing
Email marketing is an inbound marketing strategy that allows you to automate an entire sequence of personalized emails for your users to promote a service or product . Send emails to your customers announcing your Black Friday.
Promotion through social networks
Social media is undoubtedly one of the most used methods to promote Black Friday. In 2017, this event was commented on approximately 1 million times on social media. A format that you cannot ignore.
For example, in 2018 sales in Spain increased by around 646% compared to “normal” days, so to speak . A day that companies take advantage of to “bust their prices” for various purposes; to get rid of stock, to finish selling that product from past seasons, to do pre-Christmas campaign, etc. But without a doubt, their main objective is to sell.
In this sense, today's post is going to be dedicated to giving you a few tips on how to succeed with your campaigns on Black Friday and also on Cyber Monday, after Black Friday.
How to succeed with your Black Friday and Cyber Monday campaigns
Magic words
No, there is no magic word like abracadabra that will allow you to increase your sales by magic, but there are persuasive words that help to attract the attention of users, making them notice you. Some of these words are; free, opportunity, discount, gift, among many others that you cannot ignore in your Black Friday campaigns.
Pre-campaign
It is important that your marketing campaign or strategy starts between 2 and 1 week before Black Friday . Don't be left behind, keep in mind that your competitors start very early hotmail email list with discounts and talking about "Black Friday". We recommend that a month before, you sit down with your team and start planning the entire calendar and design the campaign around Black Friday.
Free shipping
Take advantage of this date to offer free shipping . Free shipping is an attraction for consumers. To be able to cover the costs of free shipping, you have several options. You can either not offer a huge discount on the product to be able to cover these costs or you can do so starting from a specific purchase amount.
Storytelling and emotional messages
We are aware that people are moved by emotions and impulses , rather than by necessity, especially when it comes to B2C products. This is why we recommend that you base your campaigns on emotional messages to grab their attention and reach their hearts directly.
Round discounts
Round discounts are the biggest draw . Discounts of 10, 20 and 50% are the most appealing to users as they are easy to calculate and they can instantly know how much the product will cost. Forget about figures like 35%, 28% or 45%, these percentages will not attract your buyers.
Cross-selling with Black Friday and Cyber Monday
We already know that after Black Friday comes Cyper Monday, the last chance to "blow up" your sales before Christmas. We recommend that you run parallel campaigns for both dates, this way you will guarantee your sales on both days .
Video marketing
Video helps you increase your engagement , SEO positioning, visibility, ROI, etc. All this is due to the fact that videos are more direct, clear, shareable... This is why more than 60% of companies already bet on video marketing . You don't need to make a video with a great script, but you can make a 30-second video announcing that you are joining Black Friday and that they can't miss your discounts.
Time trial campaigns
Time-based campaigns are those with a countdown. That is, for example, you can put a product with a big discount for a certain time like 12 hours . Accompany it with a clock that counts down and promote it through different social media. It is a way to speed up the purchase decision-making process.
Email marketing
Email marketing is an inbound marketing strategy that allows you to automate an entire sequence of personalized emails for your users to promote a service or product . Send emails to your customers announcing your Black Friday.
Promotion through social networks
Social media is undoubtedly one of the most used methods to promote Black Friday. In 2017, this event was commented on approximately 1 million times on social media. A format that you cannot ignore.