How much does an online store cost?
Posted: Wed Dec 11, 2024 6:43 am
After going through the above steps, you now know what you need to do and what to remember to set up an online store. However, in addition to the question "How to set up an online store?", the question certainly comes to mind "How much will it all cost?". It is difficult to specify a universal amount for each new store, it all depends on what plans and ideas you have for the store. To determine the exact costs, you need to approach the topic individually - the amount needed to start will also differ from, among others, the chosen legal form of running the store, the choice of e-commerce platform or the integration of various payment methods. However, you will certainly have to count on the costs of factors such as:
domain - it is often possible to choose a free domain for the first year or two, but you need to be careful and read the agreement in detail, because in the following years the domain fee may be so high that such a solution will simply be unprofitable in the long term,
hosting - at the beginning of running an online store, you do not need to invest in expensive hosting - you can buy one, the monthly fee of which will be about PLN 100,
SSL certificate - this certificate must be renewed periodically, and the costs associated with it amount to approximately PLN 100 per year, but you can also use free solutions,
e-commerce platform - if you decide to use a ready-made solution and choose from free software already available on the market, the costs of setting up an online store will not be high. You just have to take into account that its configuration will require more knowledge and experience related to e-commerce.
Setting up an online store - what next?
Just setting up an online store doesn’t guarantee profits. It takes some work and effort to achieve success, attract customers, and start earning money. However, before you start selling, you will need to create categories to organize your products. You will also need to import products and assign them to the categories you have created. However, this is not a quick process — doing these things is very time-consuming and requires patience. Once you have this stage behind you, you can start promoting your store.
To gain traffic to your website and new customers, you need to promote your online store , whether on Social Media or through paid advertising. You also cannot forget how important it is to position your website so that it is visible in Google search results for user queries.
Poor traffic and sales in your store?
Rely on the specialists from KS!
Contact us!
Promoting an online store
To reach your target group and the largest possible audience, you should start promoting your online store . If you do not advertise anywhere, the chances of gaining a lot of traffic to your website and customers who will order something from you are small. You can use both free and paid forms of promoting online stores.
A free solution is to conduct business on the company's social gcash database media profiles . This is a good place to promote your store, inform, inform what products you sell and encourage recipients to visit the site and place orders. Active and systematic management of such profiles gives you the opportunity to build a community of regular recipients, customers and fans of the brand. It also affects the positive image of the brand on the web and builds its authority as an expert in the industry.
If you want fairly quick results, you can use paid Google Ads and Facebook Ads to promote your online store . They allow you to promote your home page, product category, and promote specific products. They allow you to quickly and precisely reach your target group, maximizing profits.
Thanks to Google Ads, you can build the visibility of an online store almost immediately after launching an ad (of course, the store must be properly optimized, the budget sufficient, and the ads will have some time to get out of the learning phase), and its effects can be seen after a few weeks or months. That is why it is worth deciding on Google Ads ads if you are pressed for time. In the case of online stores, product campaigns , search ads, and remarketing will work well.
Promoting and positioning an online store
Online store positioning
In order for your online store's website to be visible to users and generate traffic that will translate into profit, you need to take care of its position in Google search results. To do this, you need to constantly position and optimize your website so that you can compete with your competitors for high positions and jump into the TOP10. A well-optimized website is one of the factors that influence both its position in the SERPs and the experience of users on the website, as well as... Google Ads campaigns. Positioning stores and other websites is a long-term process, the effects of which are visible after some time, but these days, such actions on the website are practically necessary.
Every online store should include:
Menu: the menu in an online store should be well-developed and should primarily include product categories, subcategories (if any), the home page, the "about us" or "about the company" page, and the contact page. Depending on the size of the store and the number of products offered, the menu will be more or less extensive. However, you should take care of a well-constructed menu to provide users on your site with the best possible navigation, making it easier to move around the store and find products that interest them.
Product categories with descriptions: they will allow you to group specific products, which will certainly make it easier for potential customers when searching for the assortment they are interested in. Category descriptions should be original and useful for users. They should include keywords that will attract the attention of Google robots, but will also contribute to the position of the page in organic search results and encourage users to go to the page.
Photos and product descriptions: product pages should also contain unique product descriptions along with keywords and information that will exhaust the topic for potential customers. It is worth including information such as the exact name, model and brand of the product, information about the price of the product, available payment methods and costs and methods of delivery. You can't forget about photos either. Product photos are extremely important - probably no one wants to buy a proverbial "pig in a poke" and order a product without seeing what it looks like. The photo on the product page should show exactly what a specific product looks like. It is also worth taking care of the aesthetics of the photo - most people buy with their eyes, so instead of a photo of the product on a white background or against the background of other things, it will be better to think about an interesting arrangement for the photo. This can influence users' purchasing decisions.
These are just some of the many elements that you should remember about on your website when running an online store. It is also worth placing guides on your online store, e.g. in the form of blog posts, which can attract traffic to the website and will build the company's expertise in the eyes of users. If we want to gain organic traffic to the website and position in search results, we should remember that this is continuous work - the competition does not sleep, constantly positioning and optimizing their stores, so we have to do it too.
In addition to traffic, it is also worth increasing user engagement, order volume, or order frequency. This can be done, among others, by means of up-selling, cross-selling, or promotions. You can read more about this in the article: How to increase sales in an online store? .
Are you at the beginning of your journey and don't know what solutions to use in your online store? You can start by checking what is on the competing sites and gather a lot of inspiration that you will use in your own online store. Remember not to copy their content - original and unique content on the site (except for pharmacies, which have exactly the same product descriptions) is one of Google's ranking factors, affecting the position of the site in the SERP, and probably everyone would like their site to be displayed in the TOP10 search results.
Summary
Now you know how to set up an online store and what are the necessary steps to remember. Without them, running a store online will not be possible or profitable. Is it worth setting up an online store? Running such a store has many advantages. It gives you the freedom to act on your own account and on your own terms, the ability to earn money without leaving home (at least at the beginning of the journey), or fulfill your dreams and combine your private passions with your professional sphere. Online shopping is constantly gaining popularity, which is why your own e-commerce company also gives you great opportunities for development and financial benefits.
Running an online store does not require specialist knowledge, but it does require time, willingness to work and learning how to use an e-commerce platform. However, if you prepare yourself properly and systematically take care of your website based on the tips we have presented, running an online store can bring you measurable profits.
domain - it is often possible to choose a free domain for the first year or two, but you need to be careful and read the agreement in detail, because in the following years the domain fee may be so high that such a solution will simply be unprofitable in the long term,
hosting - at the beginning of running an online store, you do not need to invest in expensive hosting - you can buy one, the monthly fee of which will be about PLN 100,
SSL certificate - this certificate must be renewed periodically, and the costs associated with it amount to approximately PLN 100 per year, but you can also use free solutions,
e-commerce platform - if you decide to use a ready-made solution and choose from free software already available on the market, the costs of setting up an online store will not be high. You just have to take into account that its configuration will require more knowledge and experience related to e-commerce.
Setting up an online store - what next?
Just setting up an online store doesn’t guarantee profits. It takes some work and effort to achieve success, attract customers, and start earning money. However, before you start selling, you will need to create categories to organize your products. You will also need to import products and assign them to the categories you have created. However, this is not a quick process — doing these things is very time-consuming and requires patience. Once you have this stage behind you, you can start promoting your store.
To gain traffic to your website and new customers, you need to promote your online store , whether on Social Media or through paid advertising. You also cannot forget how important it is to position your website so that it is visible in Google search results for user queries.
Poor traffic and sales in your store?
Rely on the specialists from KS!
Contact us!
Promoting an online store
To reach your target group and the largest possible audience, you should start promoting your online store . If you do not advertise anywhere, the chances of gaining a lot of traffic to your website and customers who will order something from you are small. You can use both free and paid forms of promoting online stores.
A free solution is to conduct business on the company's social gcash database media profiles . This is a good place to promote your store, inform, inform what products you sell and encourage recipients to visit the site and place orders. Active and systematic management of such profiles gives you the opportunity to build a community of regular recipients, customers and fans of the brand. It also affects the positive image of the brand on the web and builds its authority as an expert in the industry.
If you want fairly quick results, you can use paid Google Ads and Facebook Ads to promote your online store . They allow you to promote your home page, product category, and promote specific products. They allow you to quickly and precisely reach your target group, maximizing profits.
Thanks to Google Ads, you can build the visibility of an online store almost immediately after launching an ad (of course, the store must be properly optimized, the budget sufficient, and the ads will have some time to get out of the learning phase), and its effects can be seen after a few weeks or months. That is why it is worth deciding on Google Ads ads if you are pressed for time. In the case of online stores, product campaigns , search ads, and remarketing will work well.
Promoting and positioning an online store
Online store positioning
In order for your online store's website to be visible to users and generate traffic that will translate into profit, you need to take care of its position in Google search results. To do this, you need to constantly position and optimize your website so that you can compete with your competitors for high positions and jump into the TOP10. A well-optimized website is one of the factors that influence both its position in the SERPs and the experience of users on the website, as well as... Google Ads campaigns. Positioning stores and other websites is a long-term process, the effects of which are visible after some time, but these days, such actions on the website are practically necessary.
Every online store should include:
Menu: the menu in an online store should be well-developed and should primarily include product categories, subcategories (if any), the home page, the "about us" or "about the company" page, and the contact page. Depending on the size of the store and the number of products offered, the menu will be more or less extensive. However, you should take care of a well-constructed menu to provide users on your site with the best possible navigation, making it easier to move around the store and find products that interest them.
Product categories with descriptions: they will allow you to group specific products, which will certainly make it easier for potential customers when searching for the assortment they are interested in. Category descriptions should be original and useful for users. They should include keywords that will attract the attention of Google robots, but will also contribute to the position of the page in organic search results and encourage users to go to the page.
Photos and product descriptions: product pages should also contain unique product descriptions along with keywords and information that will exhaust the topic for potential customers. It is worth including information such as the exact name, model and brand of the product, information about the price of the product, available payment methods and costs and methods of delivery. You can't forget about photos either. Product photos are extremely important - probably no one wants to buy a proverbial "pig in a poke" and order a product without seeing what it looks like. The photo on the product page should show exactly what a specific product looks like. It is also worth taking care of the aesthetics of the photo - most people buy with their eyes, so instead of a photo of the product on a white background or against the background of other things, it will be better to think about an interesting arrangement for the photo. This can influence users' purchasing decisions.
These are just some of the many elements that you should remember about on your website when running an online store. It is also worth placing guides on your online store, e.g. in the form of blog posts, which can attract traffic to the website and will build the company's expertise in the eyes of users. If we want to gain organic traffic to the website and position in search results, we should remember that this is continuous work - the competition does not sleep, constantly positioning and optimizing their stores, so we have to do it too.
In addition to traffic, it is also worth increasing user engagement, order volume, or order frequency. This can be done, among others, by means of up-selling, cross-selling, or promotions. You can read more about this in the article: How to increase sales in an online store? .
Are you at the beginning of your journey and don't know what solutions to use in your online store? You can start by checking what is on the competing sites and gather a lot of inspiration that you will use in your own online store. Remember not to copy their content - original and unique content on the site (except for pharmacies, which have exactly the same product descriptions) is one of Google's ranking factors, affecting the position of the site in the SERP, and probably everyone would like their site to be displayed in the TOP10 search results.
Summary
Now you know how to set up an online store and what are the necessary steps to remember. Without them, running a store online will not be possible or profitable. Is it worth setting up an online store? Running such a store has many advantages. It gives you the freedom to act on your own account and on your own terms, the ability to earn money without leaving home (at least at the beginning of the journey), or fulfill your dreams and combine your private passions with your professional sphere. Online shopping is constantly gaining popularity, which is why your own e-commerce company also gives you great opportunities for development and financial benefits.
Running an online store does not require specialist knowledge, but it does require time, willingness to work and learning how to use an e-commerce platform. However, if you prepare yourself properly and systematically take care of your website based on the tips we have presented, running an online store can bring you measurable profits.