For this reason, in countries like Spain it has been a well-accepted brand and has managed to stay in tune with the latest trends. All thanks to its marketing plan. Therefore, in this article we will be mentioning the most important elements of Fashion Nova's marketing strategy .
Who is Fashion Nova's target audience?
Fashion Nova's target audience is women aged between 18 and 35. Especially those who are looking for modern clothes, but at an affordable price. In this dominican republic business email list sense, the brand has a wide range of items with reasonable prices to meet the needs of its consumers. Therefore, it has managed to attract young women who love good style, but cannot spend a lot of money.
Now, how does Fashion Nova cater to its target audience? It does so through digital marketing and the use of social media such as Instagram. In fact, today the brand has more than 20 million followers on this platform, making clear its ability to take advantage of social media within its marketing strategy.
How is Fashion Nova's marketing strategy developed?
In a world that is constantly changing in terms of fashion trends, Fashion Nova has had to innovate through social media. Also with collaborations and other actions that allow it to adapt to the current generation. The one that values individuality, inclusion and individuality. In a way, without a marketing plan, covering each of these objectives would be impossible.
So, let’s take a closer look at how Fashion Nova’s marketing strategy works.
Social media control
In addition to standing out as a clothing brand, Fashion Nova makes good use of social media . Especially on Instagram, where it has more than 21 million followers. Its acceptance has also been achieved through viral advertising campaigns, inspired by the following key elements:
Blucactus- digital marketing- model
Inclusive catwalk: the brand showcases its styles, using people of different ethnicities and with different body types as models. This is because it is very important for the brand to build a community made up of people who identify with and feel valued. Those who identify with Fashion Nova end up becoming brand ambassadors.
Branded Hashtags: #NovaLove is one of Fashion Nova’s most popular hashtags , and it’s been spreading like wildfire. This is because the brand incentivizes its customers to share their purchases using brand-specific hashtags. This user-generated content is then rewarded with likes, features on their official account, and comments. As a result, this two-way conversation builds loyalty, turning customers into the best physical advertising for the brand.
User-generated content: Richard Saghian, founder of the brand, understands the importance of user-generated content. That’s why, since 2013, his clients have become influencers and trendsetters. As a result, Fashion Nova’s social media is its most valuable gateway and drives its success.
Power of influencers: Today, brands that don’t understand the power of influencers are left stagnating. Fashion Nova is doing the opposite, partnering with micro-influencers who resonate with their audience. So the brand is leveraging these real connections to boost sales. However, in addition to endorsing these celebrities, the focus is on empowering everyday people and turning them into style references.
Fast delivery of your products
It's no secret that trends in the fashion world come and go. That's why Fashion Nova has had a hard time staying ahead of the curve and continuing to generate interest in consumers. You're probably wondering how they've managed to do it, and there's a very clear answer.
Fashion Nova offers instant product delivery, and this is undoubtedly a marketing tactic that drives its success. Customers don't have to wait months to find out about trends. Because the brand releases new items weekly, it keeps up with the constant changes that occur in fashion. Also, if a piece of clothing goes viral on Instagram, it is likely to quickly offer something similar to satisfy its customers' need for new styles.
This strategy has been a very successful tactic, as the speed of delivery of its items causes a lot of excitement and interest in its customers. However, it is a challenge for the brand, considering that it must constantly analyze changes in trends and other data on social networks in order to identify which products are in fashion. Only in this way can it offer clothing in record time and ensure that its offers continue to be relevant and desired.
