in the place where we add our description, we place those materials that strictly concern us (not necessarily the company), so these can be photos, presentations, etc. referring to various places or events in which we participated.
in the place where we describe our position, it is worth adding materials that directly refer to our work and company - this is where we can post our blog entries, a video about the company or presentations from a project we implemented.
7. Description of the experience
There are those for whom creating descriptions of what they do every day at work is difficult. Therefore, to make the task easier for such people, you can suggest a short description in the form of dashes. In the first two sentences, it is also worth including information about what the company we work for does. Importantly! This part also affects LinkedIn SEO - so it is worth including keywords here too.
8. Volunteering, additional activities, training/courses + languages
That is, everything that distinguishes our profile from others, e.g. “Google Ads specialists”
9. Certificates, courses and publications
These parts can largely confirm any skills that we include in moj database our description or job description. It is worth adding any certificates and diplomas proving completed courses, as well as publications (both on the company blog and in other media)
10. Skills
Also important from the point of view of LinkedIn SEO. Our advice on them: it's better to go for quality than quantity. The specific ones are better than those that basically don't tell us anything. Similar "mistakes" often appear on many profiles. Namely, in order to appear as an expert in a given industry, we enter too many similar phrases, such as social media, social media marketing, internet marketing . As a result, no one knows what exactly to confirm! Below is an example of how not to do it:
Skills
Skills.
11. Recommendations
You run a business and serve many customers, so there will certainly be some who would be happy to give you or the employee who serves you a recommendation. If that's impossible, you can ask someone from the company or a friend in a cool position to give you the first one. The trick to getting a recommendation: give one yourself first.
No time to manage your social media profile?
We will run your company's fanpage!
Contact us!
Company profile created, employee profiles completed - what's next?
With a ready company profile and completed employee profiles, it's time to get started! However, in order not to act blindly, you need to go back to the basics, i.e. the company strategy and communication strategy, which was created specifically for Linkedin. If your company decided to operate in this channel, it probably had some goal in mind - in the case of Linkedin, it is most often building brand awareness, expert position, but also collecting leads through typical sales content. Both the company owner and employees can help build a community around the company profile with their actions. It is therefore worth presenting everyone with the strategy of action and assigning appropriate tasks at the beginning.
