Why you should include Newsletter in your content strategy
Posted: Wed Dec 11, 2024 10:28 am
In any company, regardless of the sector to which it belongs, one of the most important factors for growing and getting closer to customers is through communication.
One of the most basic and traditional ways to communicate news about your business to your customers is through the newsletter .
But do you know what a newsletter is?
This is a digital publication that reaches the user via email on a regular basis, whether daily, weekly, monthly, etc. It is generally informative in nature and includes news and aspects of interest list of telegram users in laos about the company, brand or
News
News about the brand
Calls to action
Dissemination of our content
It is important to note that people who receive this content are already part of the company's database voluntarily ; they have given their authorization to receive it, so it is important that they feel that this subscription has been worthwhile and that what they are going to obtain is quality content that is relevant to them.
We must not confuse the newsletter with mailing and email marketing . Mailing is the sending of advertising emails in which the brand's products and services are promoted and sent to massive databases, while email marketing is a marketing technique used to reach only its target audience, so it is important that the database is segmented.
There are those who may think that this marketing technique is already outdated, and that the only thing we achieve with it is to create a negative feeling in the client towards our brand. This is because at certain times the user has been bombarded with hundreds of emails that saturate their inbox, but if it is done periodically and including interesting information, it can be a deeply beneficial technique.
What advantages does this type of content provide?
The main advantage of having a newsletter is that you are directly contacting an audience that is really interested in the content you can offer them. They themselves have provided their data to receive this newsletter, so their attitude towards what we want to communicate to them will be more receptive.
One of the most basic and traditional ways to communicate news about your business to your customers is through the newsletter .
But do you know what a newsletter is?
This is a digital publication that reaches the user via email on a regular basis, whether daily, weekly, monthly, etc. It is generally informative in nature and includes news and aspects of interest list of telegram users in laos about the company, brand or
News
News about the brand
Calls to action
Dissemination of our content
It is important to note that people who receive this content are already part of the company's database voluntarily ; they have given their authorization to receive it, so it is important that they feel that this subscription has been worthwhile and that what they are going to obtain is quality content that is relevant to them.
We must not confuse the newsletter with mailing and email marketing . Mailing is the sending of advertising emails in which the brand's products and services are promoted and sent to massive databases, while email marketing is a marketing technique used to reach only its target audience, so it is important that the database is segmented.
There are those who may think that this marketing technique is already outdated, and that the only thing we achieve with it is to create a negative feeling in the client towards our brand. This is because at certain times the user has been bombarded with hundreds of emails that saturate their inbox, but if it is done periodically and including interesting information, it can be a deeply beneficial technique.
What advantages does this type of content provide?
The main advantage of having a newsletter is that you are directly contacting an audience that is really interested in the content you can offer them. They themselves have provided their data to receive this newsletter, so their attitude towards what we want to communicate to them will be more receptive.