How to make my online marketing campaigns profitable?… in 5 steps
Posted: Tue Dec 03, 2024 6:34 am
Investing in online marketing is a task that companies are beginning to consider as a key part of their sales and marketing strategy, simply because it is where the people are and it is perhaps the most effective, profitable and measurable mechanism that currently exists to reach our potential and current customers.
The question is how to make our online marketing strategy really profitable. To do this, we leave you with 5 essential tips to make our online marketing campaigns profitable:
Table of Contents
1. COVER ALL PHASES OF ONLINE MARKETING Acquisition, conversion, loyalty and measurement
2. INVESTMENT DIVERSIFICATION Try new online channels
3. PEOPLE USE MOBILE Multi-device online marketing
4. MEASURE, TEST, MEASURE… A/B Test
5. MARKETING AFTER THE INTERNET Continue with the work promised on the website
1. COVER ALL PHASES OF ONLINE MARKETING
Acquisition, conversion, loyalty and measurement
One of the main mistakes people make is to invest in a trial-and-error way, choosing a single channel (for example, Google Adwords or Facebook) and trying to promote all of pharmaceutical email list our company's products/services with a small investment, and expecting profitability. In most cases, this is done without considering a prior study of the target audience on the Internet, the seasonality of searches, among other factors that can be analyzed in advance. This type of uncoordinated action does not usually work well and ends up generating a certain disillusionment in the entrepreneur with online advertising and marketing.
360 marketing agency
Therefore, even if the investment is small, it must be planned to try to obtain results that can be weighted against a larger investment; and for this it is necessary not only to act in the acquisition phase (generating visits to the website), but in all the other subsequent phases that determine the success of advertising campaigns (conversion, loyalty and measurement).
How to make my online marketing campaigns profitable? That's the million dollar question. Step 1, make sure you cover all the phases of online marketing.
It is therefore important to try to cover all the phases of marketing, to ensure that we not only have the capacity to attract qualified people to the website within our target customer, but that we can also make these visitors become qualified leads or customers who buy in our online store, building loyalty so that they remain connected to our brand through useful content, social networks or email newsletters. Likewise, one of the great virtues of online marketing, measurement, should be the end of one cycle and the beginning of another, so that we feed off the results obtained to make decisions about where it is most profitable to put our money.
2. INVESTMENT DIVERSIFICATION
Try new online channels
When we talk about online marketing, the first thing we usually do is positioning in search engines and social networks, an electronic newsletter, checking the visits to the website, and little else. One of the keys is to find our own channel, the one that works well for us with a special product, in a specific season or for a segmented audience. This is achieved by trying other channels than the traditional ones of online marketing such as affiliate marketing, inbound marketing or automated marketing. Our best channel is the one that generates a lower acquisition cost (CPA), and that also generates greater customer interaction with the brand (followers on social networks, interaction with emails, blog subscribers, etc.).
Virtually all major social networks now allow sponsored posts, which also benefit from the powerful targeting capabilities that exist, which is vital to determining the success of a campaign. Facebook Ads, Twitter Ads, Linkedin Ads and recently Instagram are the order of the day in this type of advertising. Testing combinations of audience and product on these types of channels can be a good idea to detect potential online market niches that generate low CPAs.
Digital marketing mix to achieve profitable campaigns
Agreements with specialized blogs or portals always tend to work well when we create a good offer and orient it to the target of that specific website. Finding blogs or portals where our target is and making strategic alliances with them, whether in pay-per-click, pay-per-impression, pay-per-lead or pay-per-sale modalities, is usually an interesting win-win strategy for everyone, portal, client and your company.
Thus, preserving a part of the annual budget oriented to more consolidated techniques such as SEO positioning, pay-per-click campaigns on Google Adwords, content/blog or social media, and using it to test other less popular channels such as affiliate marketing, automated marketing, inbound marketing or PPC on social networks, usually helps us find better returns on our advertising investment, without ever losing market share.
The question is how to make our online marketing strategy really profitable. To do this, we leave you with 5 essential tips to make our online marketing campaigns profitable:
Table of Contents
1. COVER ALL PHASES OF ONLINE MARKETING Acquisition, conversion, loyalty and measurement
2. INVESTMENT DIVERSIFICATION Try new online channels
3. PEOPLE USE MOBILE Multi-device online marketing
4. MEASURE, TEST, MEASURE… A/B Test
5. MARKETING AFTER THE INTERNET Continue with the work promised on the website
1. COVER ALL PHASES OF ONLINE MARKETING
Acquisition, conversion, loyalty and measurement
One of the main mistakes people make is to invest in a trial-and-error way, choosing a single channel (for example, Google Adwords or Facebook) and trying to promote all of pharmaceutical email list our company's products/services with a small investment, and expecting profitability. In most cases, this is done without considering a prior study of the target audience on the Internet, the seasonality of searches, among other factors that can be analyzed in advance. This type of uncoordinated action does not usually work well and ends up generating a certain disillusionment in the entrepreneur with online advertising and marketing.
360 marketing agency
Therefore, even if the investment is small, it must be planned to try to obtain results that can be weighted against a larger investment; and for this it is necessary not only to act in the acquisition phase (generating visits to the website), but in all the other subsequent phases that determine the success of advertising campaigns (conversion, loyalty and measurement).
How to make my online marketing campaigns profitable? That's the million dollar question. Step 1, make sure you cover all the phases of online marketing.
It is therefore important to try to cover all the phases of marketing, to ensure that we not only have the capacity to attract qualified people to the website within our target customer, but that we can also make these visitors become qualified leads or customers who buy in our online store, building loyalty so that they remain connected to our brand through useful content, social networks or email newsletters. Likewise, one of the great virtues of online marketing, measurement, should be the end of one cycle and the beginning of another, so that we feed off the results obtained to make decisions about where it is most profitable to put our money.
2. INVESTMENT DIVERSIFICATION
Try new online channels
When we talk about online marketing, the first thing we usually do is positioning in search engines and social networks, an electronic newsletter, checking the visits to the website, and little else. One of the keys is to find our own channel, the one that works well for us with a special product, in a specific season or for a segmented audience. This is achieved by trying other channels than the traditional ones of online marketing such as affiliate marketing, inbound marketing or automated marketing. Our best channel is the one that generates a lower acquisition cost (CPA), and that also generates greater customer interaction with the brand (followers on social networks, interaction with emails, blog subscribers, etc.).
Virtually all major social networks now allow sponsored posts, which also benefit from the powerful targeting capabilities that exist, which is vital to determining the success of a campaign. Facebook Ads, Twitter Ads, Linkedin Ads and recently Instagram are the order of the day in this type of advertising. Testing combinations of audience and product on these types of channels can be a good idea to detect potential online market niches that generate low CPAs.
Digital marketing mix to achieve profitable campaigns
Agreements with specialized blogs or portals always tend to work well when we create a good offer and orient it to the target of that specific website. Finding blogs or portals where our target is and making strategic alliances with them, whether in pay-per-click, pay-per-impression, pay-per-lead or pay-per-sale modalities, is usually an interesting win-win strategy for everyone, portal, client and your company.
Thus, preserving a part of the annual budget oriented to more consolidated techniques such as SEO positioning, pay-per-click campaigns on Google Adwords, content/blog or social media, and using it to test other less popular channels such as affiliate marketing, automated marketing, inbound marketing or PPC on social networks, usually helps us find better returns on our advertising investment, without ever losing market share.