Last week, G2.com informed us with its latest update that Hubspot had managed to win the title as number 1 in the CRM category. G2 is the marketplace that companies around the world use as a reference to discover and compare technologies that can be useful to them, while also comparing different competitors.
G2 bases its scores on reviews collected from its user community, online sources list of telegram users in lebanon and social media. A unique algorithm generates scores for satisfaction and market presence in real time. Given the values considered in the algorithm, there is no doubt that HubSpot deserves its top spot.
Before we go on to discuss the different categories, we have to mention that HubSpot SalesHub has a free version , primarily focused on small businesses, which has increased its market penetration, and its simple and user-friendly interface makes it very easy to use, especially for new companies with little experience.
Compliance with requirements: In this case, Salesforce scores slightly higher than HubSpot. It has always excelled in this area and has extensive experience thanks to its many years in the market. It is very flexible thanks to its high capacity for parameterization.
Ease of use: One aspect worth highlighting about HubSpot is the ease of navigation, object filtering and report generation, which are developed in a very simple and intuitive way. However, with the launch of Lightning experience by Salesforce, it has improved considerably compared t
