Digital Marketing 20 templates to motivate your team and clients in an extraordinary way.
Posted: Tue Dec 03, 2024 6:40 am
Planning the perfect email marketing strategy for your business offers many benefits, apart from the fact that today there are more than 4.5 billion emails, almost 50% of the world's population has emails , email users double the number of Facebook users , you have a sea of potential opportunities.
Several extraordinary benefits !
Focused, targeted, and personalized content.
It gives you security with your prospect. …
Better brand recognition and expansion as such. …
Increase sales. …
Stronger customer relationships. …
Optimize your time and budget. …
Metrics to learn what works and what doesn't.
Increasing traffic to your website, super key and important, this is your radar to the world.
What's the difference between the sales email that no one opens and responds to and the one that generates dozens of new customers? Is it the subject line, the length, the way the copy is written, or the ideas contained within the content?
The answer is a combination of all of the above
B2B Email Template – Digital Marketing
If you have a list of targeted prospects and your response rate is less than 10% with personalized emails, your emails could be helpful.
Earlier this year, a B2B company asked me for help with their emails. At Siemens PLM, we were always lacking in uniting marketing and sales and it was a constant battle canadian biotechnology email list between the zebra and the lion. If you have not been to the African continent, make the effort.
Well, they offer an amazing service for the SaaS space, but they didn’t have much success with their sales emails. Their response rates were less than 2%.
In about a month of working together on their Digital Marketing strategy, we created a unique sales email template that enabled them to gain over 16 new customers.
But before we reveal the roster, let's dig into what was wrong with their previous approach.
Why Your Digital Marketing Emails Failed:
Too long: Nobody wants to read a mini eBook in an email.
Too many ideas: Although the company had an amazing product, they highlighted too many value items in their emails, which confused readers.
Also “I me me:” Their emails talked too much about why they were awesome and listed their company’s features instead of putting it in terms of value to the customer.
Too hipster: They wanted to look young and hip, but overly sophisticated marketing automation templates made their emails look impersonal and spammy, even with personalization. No one thinks they're getting a personal email if it's too pretty.
We recommend using the templates as a starting point and personalizing each email based on the prospect's context.
Don't just send emails as is, personalization is essential and critical.
At SMF360 we help you configure the templates so that they are sent automatically and you save time, so much time! We have a very economical Digital Marketing program Ramping Rapid Marketing
Salespeople who use it properly increase their revenue by 40%.
First contact emails – Digital Marketing.
This email is 93% effective for getting a meeting with any prospect.
Situation : You are trying to determine who is responsible for making decisions in the company. Important for creating an opportunity.
First-contact email (Digital Marketing) leverages existing corporate hierarchies to schedule the first meeting.
In 9 out of 10 cases , this template is all you'll need to schedule a meeting.
Subject: Appropriate Person
Good morning Guillermo,
I am writing to request information about the person in charge of General Management. I also spoke with Luis Alvarez about this search. If it makes sense to talk, I would appreciate it if you could tell me your best time.
SMF360 helps companies grow or scale their businesses through very specific advice on sales and Digital Marketing strategies, managing to go from survival, success (they grow between 4% to 50%) to takeoff or maturity (they grow more than 50%), we have short programs that boost businesses.
Every month we work with our clients on Digital Marketing strategies that include inbound sales. We include Digital Marketing campaigns and impactful sales activities, both integrated with business analysis.
Our clients benefit from attracting new customers and increasing company revenue by contacting more companies in less time.
Sales time is usually increased by 30%.
You can measure results online and with company sales. Campaigns target segmented companies with different messages.
Our clients include Siemens Channels, Microsoft Channels, and Chili's. If you are the right fit, when would you be available to talk?
If you are not the right person, who would you recommend I talk to?
Thank you,
Max Perez
SMF360
Why this email is effective:
It has a short and interesting subject line.
Mention the goal at the beginning and clearly specify what you want the prospect to do.
Answer any questions the prospect may have to get them to agree to the meeting.
Mention previous clients to demonstrate credibility.
Provides a final call to action.
It ends by giving the reader the opportunity to delegate the task to the appropriate person.
Email congratulating on a new position that prompted a prospect to request a meeting .
Situation: When you find out that the prospect was given a job promotion via LinkedIn
Contributor: Geraldine Vargas, Business Development Representative at Cloud Systems.
Geraldine noticed that a prospect had landed a new position and decided to reach out to him to build rapport right away. What was the result? The prospect requested a meeting.
Hi Max
I just left a message for you. It was a great surprise when I received an automatic email this morning from your predecessors Nahomy Cortez and Rosangel Villalobos, with whom I previously worked for a short time.
First of all, congratulations on the new position! I'm sure you have a lot on your plate, so this might not be the best time for us to talk.
Although if you are stressed, maybe I can help you. My role is to work with companies in Colombia so that they can drive more traffic to their website more effectively and efficiently, increase conversions in their Digital Marketing strategy and nurture sales opportunities so that they become customers.
How is your first month going?
Greetings
Geraldine
Why this email is effective:
Mention previous efforts to help the company and the names of colleagues.
Take advantage of the prospect's new position to start a conversation.
Build empathy with the prospect by suggesting that performing in a new position is stressful.
He presents his experience in a very subtle way.
DOES NOT ask to schedule a meeting. Instead, ask open-ended questions
in order to get a response.
Several extraordinary benefits !
Focused, targeted, and personalized content.
It gives you security with your prospect. …
Better brand recognition and expansion as such. …
Increase sales. …
Stronger customer relationships. …
Optimize your time and budget. …
Metrics to learn what works and what doesn't.
Increasing traffic to your website, super key and important, this is your radar to the world.
What's the difference between the sales email that no one opens and responds to and the one that generates dozens of new customers? Is it the subject line, the length, the way the copy is written, or the ideas contained within the content?
The answer is a combination of all of the above
B2B Email Template – Digital Marketing
If you have a list of targeted prospects and your response rate is less than 10% with personalized emails, your emails could be helpful.
Earlier this year, a B2B company asked me for help with their emails. At Siemens PLM, we were always lacking in uniting marketing and sales and it was a constant battle canadian biotechnology email list between the zebra and the lion. If you have not been to the African continent, make the effort.
Well, they offer an amazing service for the SaaS space, but they didn’t have much success with their sales emails. Their response rates were less than 2%.
In about a month of working together on their Digital Marketing strategy, we created a unique sales email template that enabled them to gain over 16 new customers.
But before we reveal the roster, let's dig into what was wrong with their previous approach.
Why Your Digital Marketing Emails Failed:
Too long: Nobody wants to read a mini eBook in an email.
Too many ideas: Although the company had an amazing product, they highlighted too many value items in their emails, which confused readers.
Also “I me me:” Their emails talked too much about why they were awesome and listed their company’s features instead of putting it in terms of value to the customer.
Too hipster: They wanted to look young and hip, but overly sophisticated marketing automation templates made their emails look impersonal and spammy, even with personalization. No one thinks they're getting a personal email if it's too pretty.
We recommend using the templates as a starting point and personalizing each email based on the prospect's context.
Don't just send emails as is, personalization is essential and critical.
At SMF360 we help you configure the templates so that they are sent automatically and you save time, so much time! We have a very economical Digital Marketing program Ramping Rapid Marketing
Salespeople who use it properly increase their revenue by 40%.
First contact emails – Digital Marketing.
This email is 93% effective for getting a meeting with any prospect.
Situation : You are trying to determine who is responsible for making decisions in the company. Important for creating an opportunity.
First-contact email (Digital Marketing) leverages existing corporate hierarchies to schedule the first meeting.
In 9 out of 10 cases , this template is all you'll need to schedule a meeting.
Subject: Appropriate Person
Good morning Guillermo,
I am writing to request information about the person in charge of General Management. I also spoke with Luis Alvarez about this search. If it makes sense to talk, I would appreciate it if you could tell me your best time.
SMF360 helps companies grow or scale their businesses through very specific advice on sales and Digital Marketing strategies, managing to go from survival, success (they grow between 4% to 50%) to takeoff or maturity (they grow more than 50%), we have short programs that boost businesses.
Every month we work with our clients on Digital Marketing strategies that include inbound sales. We include Digital Marketing campaigns and impactful sales activities, both integrated with business analysis.
Our clients benefit from attracting new customers and increasing company revenue by contacting more companies in less time.
Sales time is usually increased by 30%.
You can measure results online and with company sales. Campaigns target segmented companies with different messages.
Our clients include Siemens Channels, Microsoft Channels, and Chili's. If you are the right fit, when would you be available to talk?
If you are not the right person, who would you recommend I talk to?
Thank you,
Max Perez
SMF360
Why this email is effective:
It has a short and interesting subject line.
Mention the goal at the beginning and clearly specify what you want the prospect to do.
Answer any questions the prospect may have to get them to agree to the meeting.
Mention previous clients to demonstrate credibility.
Provides a final call to action.
It ends by giving the reader the opportunity to delegate the task to the appropriate person.
Email congratulating on a new position that prompted a prospect to request a meeting .
Situation: When you find out that the prospect was given a job promotion via LinkedIn
Contributor: Geraldine Vargas, Business Development Representative at Cloud Systems.
Geraldine noticed that a prospect had landed a new position and decided to reach out to him to build rapport right away. What was the result? The prospect requested a meeting.
Hi Max
I just left a message for you. It was a great surprise when I received an automatic email this morning from your predecessors Nahomy Cortez and Rosangel Villalobos, with whom I previously worked for a short time.
First of all, congratulations on the new position! I'm sure you have a lot on your plate, so this might not be the best time for us to talk.
Although if you are stressed, maybe I can help you. My role is to work with companies in Colombia so that they can drive more traffic to their website more effectively and efficiently, increase conversions in their Digital Marketing strategy and nurture sales opportunities so that they become customers.
How is your first month going?
Greetings
Geraldine
Why this email is effective:
Mention previous efforts to help the company and the names of colleagues.
Take advantage of the prospect's new position to start a conversation.
Build empathy with the prospect by suggesting that performing in a new position is stressful.
He presents his experience in a very subtle way.
DOES NOT ask to schedule a meeting. Instead, ask open-ended questions
in order to get a response.