Table of contents
In the multimedia era in which shareholder database package we find ourselves, technology and the Internet have eliminated the barrier of distance and have increased the speed of searches and responses, making everything instantaneous.
The online world has changed the horizons of both people and companies, modifying habits, attitudes and consumer behaviors that are vital to understanding their needs and concerns.
These changes are affecting the way we live and interact with our environment. The Internet is expanding, there are more users, more mobile access, more speed, more brands. But will we have more humanity?
Technology has revolutionized our daily lives. It is easier for us to communicate through a screen than directly with a person, but that doesn't mean we don't like having a warm, interesting and personalized conversation.
Digital transformation is also experienced by companies. Today, brands handle large volumes of information, which, in theory, allow us to get to know their customers in greater depth, and thus be able to offer them the products or services they really need.
However, sometimes our desire for data and wanting to measure all our actions has taken away our perspective of finding the true value in numbers , to rescue from them innovation insights that give the user a unique experience based on relevant stories that excite and inspire them.
At Impulse, we work with our clients using the Inbound Marketing methodology , in which we seek to impact our ideal consumer through a strategy that delivers personalized experiences to each user , based on the preferences and needs that we know count, thanks to the data we collect with HubSpot.
New call to action
How do we do it?
HubSpot provides us with an automation platform that allows us to integrate our marketing and sales actions. This is beneficial, as our efforts are focused on the strategic optimization of our digital assets.
These assets, when implemented under our inbound methodology , take into account the consumer experience , making it personalized and based on a context so that the content is relevant and delivered at the right time. To do this, there are many actions that we take into account at Impulse, some of them are:
1. Smart forms
We have found that having an excessive number of fields in forms causes many users to lose interest in completing them, negatively affecting conversion rates .
Therefore, with smart forms, visitor information is collected progressively. Start with the most necessary fields and, as the user returns for more content, the smart form will invite them to complete new fields. In this way, you will obtain a complete profile and you will be giving your user an optimal experience.
Smart Forms
2. Smart CTAs
You probably use calls to action on your website. But what happens when someone has seen the same CTA over and over again?
Smart CTAs are generated using data collected during your users' previous visits. This means that every person browsing your website will have a fully personalized experience.
Smart CTA
3. Dynamic content
Just like smart CTAs work, dynamic content will be available to your website visitors , based on their preferences and needs. How do we know?
Users indicate their preferences in forms when downloading premium content offers . We may also collect this information through their activity on your website.
As you gather more information from your buyer personas , your website will be able to present more content that is tailored to their needs and desires , meaning they will have a different experience on each visit. This will ensure a better conversion rate of visits to leads.
Secure your conversion rates
So, let's stop focusing on numbers because they are the results we want to achieve, but rather let numbers be the means to create a unique experience in our consumers' purchasing journey.
Is your brand doing it? Let's change the perspective and put the consumer at the center of all our strategies. If you want to be part of the human-centered digital transformation that adds value and generates results, Inbound Marketing is for you.
