Here we compare the effectiveness of email, LinkedIn messages, and Inmail (premium LinkedIn messages) for prospecting and how to combine them for better results.
Cold Email VS Linkedin Message: What is Better For B2B Prospecting? [2023 Review]
Are you ready?
Let's compare LinkedIn prospecting and cold emails.
Email VS Inmail VS Linkedin Messages: Which is more effective?
To compare emails with LinkedIn messages, you need to consider these 7 criteria:
Response rate
Followed by
Speed
Deliverability
Cost
Data Management
Stairs
1. Open and response rate
Linkedin cold messages and Inmails tend to have a better response rate than emails.
Email response rate
Email inboxes are super crowded. The widely albania whatsapp number data 5 million accepted average for all cold emails is about 1%-10% . But it really depends on the campaign and the copywriting. Some good outreach managers can get a 70% response rate when their emails are super personalized.
Linkedin Message Response Rate
Linkedin inboxes are less crowded. The average response rate is 5-20% .
Email response rate
LinkedIn InMail has better stats than email, the average response rate is 10-25% . It is a premium feature of LinkedIn, so it is obvious that fewer people send it. Since you only have a limited number of emails per month to send, you tend to work on copywriting more than a free email.
How to Use Linkedin Inmail? [Linkedin Inmail Tutorial 2023] - Inmail Campaigns that Get Replies
2. Follow-up
Linkedin messages require less follow-up than emails to get a response. You cannot send follow-ups with emails.
Follow-up via email
On average, 95% of contacts respond after the seventh follow-up email . You may notice that the more you send follow-ups, the more responses you get.
email response rate stats
Follow up on Linkedin messages
Linkedin messages require less follow-up . After 3-4 follow-ups , almost all contacts respond.
linkedin message follow up stats
Follow-up via email
To protect Linkedin users from spam, Linkedin does not allow email follow-ups . This means you only have one chance to get a response from your prospect.
linkedin inmail message follow up
It's hard to tell sales reps when everyone knows that "follow-ups are where the money is made."
3. Speed
Cold emailing reaches many more people in a limited amount of time than prospecting on Linkedin.
Email Speed
You can send up to 150-200 emails per day securely with your email address. If your email address is new, you may need to warm it up a bit.
Linkedin Message Speed
Linkedin recently reduced the number of connection requests you can send from 100 invites per day to 100 invites per week.
This greatly reduces your prospecting ability.
However, there is a way to bypass this limit and send up to 500 invites per week using the hacks described in this video.
How to Bypass LinkedIn Weekly Invite Limit? [3 Hacks for 2023] - Avoid Connection Request Limitation
Email speed
With a Linkedin Sales Navigator subscription, you only get 50 Inmail credits per month.
limited inmail messages
It is easy to see that you cannot rely only on Inmail for your Linkedin contact strategy . The amount of messages you can send is too low.
However, there are some tricks you can use to send more inmails on LinkedIn .
How to Send Unlimited Inmails on Linkedin? [With Linkedin Sales Navigator or Linkedin Recruiter]
Export Sales Navigator leads with Evaboot
4. Deliverability
Linkedin messages and Inmails have an advantage over emails in that they do not pass through the spam filter.
linkedin message vs email deliverability
Email Deliverability
Unlike Linkedin messages, cold emails go directly to your prospects' main inbox.
