The methodology includes six stages of a user's life cycle:
Visit. A person has a concern or need and is looking to solve a problem or take advantage of an opportunity.
Lead: An interested user who has joined a company's database.
MQL. Refers to a lead that is more likely to become a customer.
SQL. The user is ready for the canadian colleges universities email list purchasing stage, which qualifies him as a potential client.
Opportunity. Here the candidate is suitable for purchase.
Customer. The customer makes the final transaction and if they are in a process of delight, it will be positive for the company because they will become a promoter.
The number of users who go through the six stages as they become customers gradually decreases, leaving only those people with the highest level of interest.
The MQL to SQL sales metric conversion rate, i.e. the percentage of marketing qualified leads that convert into sales qualified customers, is not always very promising and not always so successful.
Why? It is because there is a gap during the journey from MQL to SQL that decreases its effectiveness. This weakness is solved with marketing automation to increase the number of sales .
Download the guide and implement Inbound Sales where the customer is the axis of any winning strategy.
Sales team using marketing automation
Marketing automation will make it easier to score potential customers by ranking them based on the actions taken.
You may be interested in: What is marketing automation?
Digital marketing automation includes Raw Leads, Viable Leads, Nurtured Leads, Active Leads, Marketing Qualified Leads . Next, in the CRM (Customer Relationship Management) there are: Sales Accepted Lead, Opportunities, Closed/won.
Scoring these leads will help ensure that the sales team does not waste time on unqualified leads.
Marketo presents seven ways to increase sales with marketing automation.
Leverage sales-ready leads using scoring.
Customize the website.
Provide the sales team with the necessary information for follow-up.
Maintain a conversational state using triggered emails.
Segment Lead Nurturing.
Tracking leads through each channel.
Track results and return on investment.
Meaningful strategies
Lead generation is an important part of any business; automating the marketing process brings advantages to the sales team as it allows them to target more meaningful strategies to potential customers by offering them greater value and personalization, aspects that are most valued by users.
This way the lead will be delighted with the business and will become a promoter.
New call to action
Obtaining better leads, lead nurturing, personalization during the customer journey, database analysis to make better decisions, and the joint work of the marketing and sales teams are benefits of using marketing automation that impact the creation of sales.
