How to structure your Inbound Flow? Find out with 3 tips!
Posted: Tue Dec 03, 2024 7:05 am
Greater sales capacity: this is the promise of inbound flow.
In all sectors where competition is increasingly fierce, it is necessary to create actions to gain a competitive edge and speak exactly to those who want to purchase your course.
Therefore, this article is recommended for all content producers who want to have personalized communication with their audience and a quick return on their marketing strategies.
[MANUAL]
How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
I WANT THE MANUAL
Are you part of this team?
Come with us to understand how to create your inbound cadence flow.
What is an inbound flow?
In short, inbound flow consists of a set of prospecting and contact actions with potential consumers . This process can be done through phone calls, emails and messages.
Your goal is to achieve success in negotiation within a period established by the company.
It is an organized strategy to ensure that contacts france business fax list are made at the right time, through the appropriate channel and with a number of attempts that do not disrupt the dynamics of the process.
Remember that each company must design its own cadence flow, according to the needs of its business.
Of course, you will find several models that can be followed on the internet, including here in this article, but, as a rule, changes are vital to optimize your results.
Once you understand this concept, it is important for you to know that there are other types of cadence flows.
Therefore, before continuing to read this article, watch the video below and learn how each of them works:
Why create an inbound flow?
In practice, the mission of the inbound flow is to make the consumer go through all stages of the sales funnel through the relationship with the company.
Here, the prospect has already become a lead, which brings several advantages to achieving the final objective.
The main benefits of the inbound cadence flow include:
Hot leads;
Personalized communication;
Quick return.
Let's go to them!
1- Hot leads
It's every entrepreneur's dream, after all, the lead has already shown some interest in the product or service. Therefore, by setting up a detailed flow at this stage, the chances of converting the contact into a customer are enormous.
2- Personalized communication
Leads have moved down the sales funnel. This means you shouldn’t treat them like a random person. Personalization is the key to building an incredible connection with your brand.
In fact, this report from Zendesk reveals that 97% of customers will spend more with companies that personalize customer service.
That said, segment groups into categories that make sense for your brand.
Our tip is to separate customers according to some characteristics. They are:
similar pains;
profession;
age;
region.
This organization is vital to building a differentiated approach for each group.
However, keep in mind that marketing automations can send messages that don't make sense to a lead.
In this context, the best strategy is to set aside time in your routine to communicate with your audience and build an incredible relationship with consumers.
3. Quick return
We have reached the final stage that requires agility from content producers. At this stage, the lead is “hot”, that is, they have just converted on the page and are engaged with your brand.
“Hot” leads require priority, so the faster you can contact someone who converted on your website, the greater the likelihood of acquiring a student for your course.
How to structure an inbound cadence flow?
As we saw above, the idea of the inbound flow is to take advantage of the fact that the lead is already hot and close to purchasing your distance learning course .
In view of this, work with an aggressive message in terms of cadence, but at the same time, be careful not to sound desperate.
Here is an example of an inbound marketing flow that you can apply in your company:
1st day: make first call and add on LinkedIn ;
2nd day: make second follow-up call and send first email;
4th day: send second email;
7th day: make a third call and send a third email;
11th day: send fourth email;
15th day: send fifth email;
Day 21: Make a phone call and send a final email.
Those who already work with outbound cadence flow may have found it strange to see a closer frequency in the first few days of contact.
This happens because the lead is more ready to be connected due to the interest they have shown in the course.
Even so, it is also essential to highlight that planning to add an inbound cadence flow into action remains essential, ok?
Check out these 3 tips before setting up your inbound cadence flow!
The main guidelines include:
Do your homework, that is, study your lead as much as possible;
Find out how mature he is in the sales funnel ;
Create lists with essential data, such as main “objectives”, fears and your competitors.
Additionally, keep in mind that it is not enough to create rich content for your lead, distribute it, interact and convert it, if you do not monitor the results.
After all, great marketing strategies are those that observe actions that have had a positive effect and which ones need to be adjusted to improve results.
How to analyze inbound flow results?
Now we invite you to make a proposal. When sending an email to potential students, imagine the following scenario:
Opening rate: around 30%;
Click-through rate (when the user clicks on the link in the email): between 3% and 5%
This context reveals that it is important to review your content. Try to make it more useful and attractive to improve the click-through rate.
The same type of analysis can even be done with other acquisition channels, such as social networks , landing pages and online ads .
Do you want to improve your digital marketing results?
Here are some content tips that can help you in this process:
39 copy templates for digital marketing courses + 2 techniques to persuade users
6 very important steps to writing copy for YouTube
39 copy templates for digital marketing courses + 2 techniques to persuade users
Optimize your results with an EAD platform!
If you want to sell more, you need to understand that creating an inbound flow is not enough. To do this, you need to have a complete tool that offers the best distance learning experience for your students.
In all sectors where competition is increasingly fierce, it is necessary to create actions to gain a competitive edge and speak exactly to those who want to purchase your course.
Therefore, this article is recommended for all content producers who want to have personalized communication with their audience and a quick return on their marketing strategies.
[MANUAL]
How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
I WANT THE MANUAL
Are you part of this team?
Come with us to understand how to create your inbound cadence flow.
What is an inbound flow?
In short, inbound flow consists of a set of prospecting and contact actions with potential consumers . This process can be done through phone calls, emails and messages.
Your goal is to achieve success in negotiation within a period established by the company.
It is an organized strategy to ensure that contacts france business fax list are made at the right time, through the appropriate channel and with a number of attempts that do not disrupt the dynamics of the process.
Remember that each company must design its own cadence flow, according to the needs of its business.
Of course, you will find several models that can be followed on the internet, including here in this article, but, as a rule, changes are vital to optimize your results.
Once you understand this concept, it is important for you to know that there are other types of cadence flows.
Therefore, before continuing to read this article, watch the video below and learn how each of them works:
Why create an inbound flow?
In practice, the mission of the inbound flow is to make the consumer go through all stages of the sales funnel through the relationship with the company.
Here, the prospect has already become a lead, which brings several advantages to achieving the final objective.
The main benefits of the inbound cadence flow include:
Hot leads;
Personalized communication;
Quick return.
Let's go to them!
1- Hot leads
It's every entrepreneur's dream, after all, the lead has already shown some interest in the product or service. Therefore, by setting up a detailed flow at this stage, the chances of converting the contact into a customer are enormous.
2- Personalized communication
Leads have moved down the sales funnel. This means you shouldn’t treat them like a random person. Personalization is the key to building an incredible connection with your brand.
In fact, this report from Zendesk reveals that 97% of customers will spend more with companies that personalize customer service.
That said, segment groups into categories that make sense for your brand.
Our tip is to separate customers according to some characteristics. They are:
similar pains;
profession;
age;
region.
This organization is vital to building a differentiated approach for each group.
However, keep in mind that marketing automations can send messages that don't make sense to a lead.
In this context, the best strategy is to set aside time in your routine to communicate with your audience and build an incredible relationship with consumers.
3. Quick return
We have reached the final stage that requires agility from content producers. At this stage, the lead is “hot”, that is, they have just converted on the page and are engaged with your brand.
“Hot” leads require priority, so the faster you can contact someone who converted on your website, the greater the likelihood of acquiring a student for your course.
How to structure an inbound cadence flow?
As we saw above, the idea of the inbound flow is to take advantage of the fact that the lead is already hot and close to purchasing your distance learning course .
In view of this, work with an aggressive message in terms of cadence, but at the same time, be careful not to sound desperate.
Here is an example of an inbound marketing flow that you can apply in your company:
1st day: make first call and add on LinkedIn ;
2nd day: make second follow-up call and send first email;
4th day: send second email;
7th day: make a third call and send a third email;
11th day: send fourth email;
15th day: send fifth email;
Day 21: Make a phone call and send a final email.
Those who already work with outbound cadence flow may have found it strange to see a closer frequency in the first few days of contact.
This happens because the lead is more ready to be connected due to the interest they have shown in the course.
Even so, it is also essential to highlight that planning to add an inbound cadence flow into action remains essential, ok?
Check out these 3 tips before setting up your inbound cadence flow!
The main guidelines include:
Do your homework, that is, study your lead as much as possible;
Find out how mature he is in the sales funnel ;
Create lists with essential data, such as main “objectives”, fears and your competitors.
Additionally, keep in mind that it is not enough to create rich content for your lead, distribute it, interact and convert it, if you do not monitor the results.
After all, great marketing strategies are those that observe actions that have had a positive effect and which ones need to be adjusted to improve results.
How to analyze inbound flow results?
Now we invite you to make a proposal. When sending an email to potential students, imagine the following scenario:
Opening rate: around 30%;
Click-through rate (when the user clicks on the link in the email): between 3% and 5%
This context reveals that it is important to review your content. Try to make it more useful and attractive to improve the click-through rate.
The same type of analysis can even be done with other acquisition channels, such as social networks , landing pages and online ads .
Do you want to improve your digital marketing results?
Here are some content tips that can help you in this process:
39 copy templates for digital marketing courses + 2 techniques to persuade users
6 very important steps to writing copy for YouTube
39 copy templates for digital marketing courses + 2 techniques to persuade users
Optimize your results with an EAD platform!
If you want to sell more, you need to understand that creating an inbound flow is not enough. To do this, you need to have a complete tool that offers the best distance learning experience for your students.