5 unmissable inbound marketing courses [free and paid]
Posted: Tue Dec 03, 2024 7:06 am
If you are looking for the best inbound marketing courses on the market, this article is for you.
Here, we list free and paid options that help you increase the visibility of your business, reduce customer acquisition costs, and attract potential students to your course.
First of all, the first part of this article contains a brief concept about inbound marketing and its main benefits.
[MANUAL]
How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
I WANT THE MANUAL
If you already have basic knowledge, it is worth reviewing some concepts before going to the last topic and discovering the best training courses in the area.
Happy reading!
First of all, what is inbound marketing?
Literally translated, inbound marketing means attraction marketing. Here, the consumer seeks out the company, while in outbound marketing, the opposite occurs.
In other words, inbound applies strategies with the aim of attracting potential consumers to your blog , website or social networks . And, from this contact, all the work is done to connect with that person.
All of this is only possible through personalized, original content focused on the buyer persona.
We can conclude that this is a way to educate the public and potential consumers about the company, transform its brand into a reference and, also, influence the purchasing decision of future customers.
Want to know more? Watch:
The power of inbound marketing
Innovative companies have used inbound marketing to achieve five major goals. They are:
increase the visibility of your business;
reduce customer acquisition costs ;
attract potential customers;
generate content that makes a difference;
optimize the sales process.
This data from the Demand Gen report proves the power of inbound marketing for a business, see:
56% of respondents said that web research was the first resource that informed them about a company's solutions;
65% of customers said that easy access to relevant content was the main criterion they looked for when visiting a website of a potential product or service provider;
79% of respondents said the content of the winning solution had a significant impact on their purchasing decision.
And the best part…
Inbound marketing is aimed at anyone who wants to build deeper, more engaged relationships with their customers.
Is that your case?
Below, check out the main steps of an inbound marketing process:
Source: Digital Marketing School
Did you find it difficult? In fact, there are several paths to follow, but everything becomes easier when you seek an online inbound certification.
5 Inbound Marketing Courses for Beginners
Are you determined to embark on the digital world and become a reference in your field, but are still unsure about which is the best inbound marketing course?
If this is your case, see below some paid and free options.
1- Rock Content
To begin, let's talk about the course from Rock Content, a company that provides services and creates innovative marketing products .
Here you will discover how to make your potential consumer find your business. And, from there, educate them to make a purchasing decision and turn them into evangelists for your company.
This course is free and covers all the stages of Inbound Marketing, from concepts to results analysis .
At the end of the content, you will be italy business fax list authorized to take the test and, if you achieve 70% correct answers in this exam, you will have access to a digital nominal certificate, valid for 2 years.
Sounds interesting?
Register now and become a reference in Inbound Marketing.
2- Alura
Alura is known for providing, through a subscription, access to various content, much of it aimed at digital marketing .
Speaking specifically about inbound, the platform divides the course into two phases. In the first , the focus is on teaching you how to develop a content-based strategy to attract and close customers.
In the second stage , you learn how to automate processes and scale actions.
In other words, professionals and students learn how to take their inbound strategy to another level, with automation flows and tools to accelerate processes.
Additionally, the institution contains a topic on lead nurturing and how to incorporate the chatbot into this process.
3- Hubspot
Hubspot also offers an online inbound marketing course .
With topics such as website optimization, landing page anatomy and improving inbound sales skills, this suggestion is vital for beginners in the field.
Below, we list the benefits of the HubSpot Academy inbound certificate. Don't miss out!
Exclusive Community Access: Join over 60,000 inbound-certified professionals who are transforming the way the world does business.
Get in touch with a winning strategy: learn why inbound leads cost 61% less than traditional marketing campaigns, so your sales team will love them.
4- Higher School of Advertising and Marketing (ESPM)
ESPM offers content focused on marketing funnel, personas and conversion .
Additionally, you will see several suggestions for free tools and content to enhance your knowledge.
However, unlike the other alternatives in this article, ESPM training is paid.
5- National Commercial Apprenticeship Service (SENAC-SP)
We conclude the list of inbound marketing courses with material from Senac , which needs no introduction.
With practical and dynamic classes, you will learn all the important points of the area. They are:
understand the strategic concepts of inbound marketing and make a plan;
define objectives, including goals, performance indicators and operational dimensioning;
perform macro-segmentation: geographic, demographic, psychographic and behavioral
learn techniques for competitor analysis;
build persona, identify consumer purchasing journey and produce content marketing;
apply the sales funnel concept, using attraction, conversion, relationship, monitoring and marketing automation techniques;
use tools and techniques to analyze results.
To go further: 3 inbound marketing books
Books are valuable sources of information to expand your knowledge with inbound marketing courses. Therefore, we have three incredible options for you!
Inbound Marketing – Get Found Using Google, Social Media and Blogs: brings together tools and strategies to boost your results.
Permission Marketing – Turning Strangers into Friends and Friends into Customers: Designed for content producers who want to find students through relationships, trust, and brand awareness.
Purple Cow : teaches you how to present a brand and create incredible connections with customers.
Hands on: apply inbound marketing strategies!
Now that you know the best inbound marketing courses, it's time to get started.
For this, we have a golden tip: how about creating an online course to increase your revenue and apply inbound techniques?
Sounds interesting?
We, at EAD Plataforma , can help you with this process, after all, we have everything you need to create and sell online courses .
With our solutions, you have total control over your digital business, with transparency, technology and practicality.
You can monitor student progress in real time, administer tests, issue certificates and count on the best features to host and manage your online course.
Here, we list free and paid options that help you increase the visibility of your business, reduce customer acquisition costs, and attract potential students to your course.
First of all, the first part of this article contains a brief concept about inbound marketing and its main benefits.
[MANUAL]
How to set up a home studio to record video classes?
In this e-book we teach you step by step how to record your classes at home, but with the quality of a professional studio .
I WANT THE MANUAL
If you already have basic knowledge, it is worth reviewing some concepts before going to the last topic and discovering the best training courses in the area.
Happy reading!
First of all, what is inbound marketing?
Literally translated, inbound marketing means attraction marketing. Here, the consumer seeks out the company, while in outbound marketing, the opposite occurs.
In other words, inbound applies strategies with the aim of attracting potential consumers to your blog , website or social networks . And, from this contact, all the work is done to connect with that person.
All of this is only possible through personalized, original content focused on the buyer persona.
We can conclude that this is a way to educate the public and potential consumers about the company, transform its brand into a reference and, also, influence the purchasing decision of future customers.
Want to know more? Watch:
The power of inbound marketing
Innovative companies have used inbound marketing to achieve five major goals. They are:
increase the visibility of your business;
reduce customer acquisition costs ;
attract potential customers;
generate content that makes a difference;
optimize the sales process.
This data from the Demand Gen report proves the power of inbound marketing for a business, see:
56% of respondents said that web research was the first resource that informed them about a company's solutions;
65% of customers said that easy access to relevant content was the main criterion they looked for when visiting a website of a potential product or service provider;
79% of respondents said the content of the winning solution had a significant impact on their purchasing decision.
And the best part…
Inbound marketing is aimed at anyone who wants to build deeper, more engaged relationships with their customers.
Is that your case?
Below, check out the main steps of an inbound marketing process:
Source: Digital Marketing School
Did you find it difficult? In fact, there are several paths to follow, but everything becomes easier when you seek an online inbound certification.
5 Inbound Marketing Courses for Beginners
Are you determined to embark on the digital world and become a reference in your field, but are still unsure about which is the best inbound marketing course?
If this is your case, see below some paid and free options.
1- Rock Content
To begin, let's talk about the course from Rock Content, a company that provides services and creates innovative marketing products .
Here you will discover how to make your potential consumer find your business. And, from there, educate them to make a purchasing decision and turn them into evangelists for your company.
This course is free and covers all the stages of Inbound Marketing, from concepts to results analysis .
At the end of the content, you will be italy business fax list authorized to take the test and, if you achieve 70% correct answers in this exam, you will have access to a digital nominal certificate, valid for 2 years.
Sounds interesting?
Register now and become a reference in Inbound Marketing.
2- Alura
Alura is known for providing, through a subscription, access to various content, much of it aimed at digital marketing .
Speaking specifically about inbound, the platform divides the course into two phases. In the first , the focus is on teaching you how to develop a content-based strategy to attract and close customers.
In the second stage , you learn how to automate processes and scale actions.
In other words, professionals and students learn how to take their inbound strategy to another level, with automation flows and tools to accelerate processes.
Additionally, the institution contains a topic on lead nurturing and how to incorporate the chatbot into this process.
3- Hubspot
Hubspot also offers an online inbound marketing course .
With topics such as website optimization, landing page anatomy and improving inbound sales skills, this suggestion is vital for beginners in the field.
Below, we list the benefits of the HubSpot Academy inbound certificate. Don't miss out!
Exclusive Community Access: Join over 60,000 inbound-certified professionals who are transforming the way the world does business.
Get in touch with a winning strategy: learn why inbound leads cost 61% less than traditional marketing campaigns, so your sales team will love them.
4- Higher School of Advertising and Marketing (ESPM)
ESPM offers content focused on marketing funnel, personas and conversion .
Additionally, you will see several suggestions for free tools and content to enhance your knowledge.
However, unlike the other alternatives in this article, ESPM training is paid.
5- National Commercial Apprenticeship Service (SENAC-SP)
We conclude the list of inbound marketing courses with material from Senac , which needs no introduction.
With practical and dynamic classes, you will learn all the important points of the area. They are:
understand the strategic concepts of inbound marketing and make a plan;
define objectives, including goals, performance indicators and operational dimensioning;
perform macro-segmentation: geographic, demographic, psychographic and behavioral
learn techniques for competitor analysis;
build persona, identify consumer purchasing journey and produce content marketing;
apply the sales funnel concept, using attraction, conversion, relationship, monitoring and marketing automation techniques;
use tools and techniques to analyze results.
To go further: 3 inbound marketing books
Books are valuable sources of information to expand your knowledge with inbound marketing courses. Therefore, we have three incredible options for you!
Inbound Marketing – Get Found Using Google, Social Media and Blogs: brings together tools and strategies to boost your results.
Permission Marketing – Turning Strangers into Friends and Friends into Customers: Designed for content producers who want to find students through relationships, trust, and brand awareness.
Purple Cow : teaches you how to present a brand and create incredible connections with customers.
Hands on: apply inbound marketing strategies!
Now that you know the best inbound marketing courses, it's time to get started.
For this, we have a golden tip: how about creating an online course to increase your revenue and apply inbound techniques?
Sounds interesting?
We, at EAD Plataforma , can help you with this process, after all, we have everything you need to create and sell online courses .
With our solutions, you have total control over your digital business, with transparency, technology and practicality.
You can monitor student progress in real time, administer tests, issue certificates and count on the best features to host and manage your online course.