One of the main elements of the Inbound Marketing methodology is to israel phone number list transmit confidence to our visitors, users and prospects by showing our Expertise, defending Valuable Content and Personalization through emailings in automated Workflows.
The brand will have a significant influence on creating a relationship of trust between our company and our future clients much more quickly if we have built one that provides added value to all our actions. It will speed up the path through the Sales Funnel.
This is because the brand incorporates aspects such as Prestige and Security into the product or service. The concept of a brand is complex and important, since it involves several terms that we must differentiate in order to know how to implement it in our Inbound Marketing strategy :
Brand: A brand that is specific to a name, term, symbol, design or combination of these. The objective is to identify a company's services and products to differentiate them from the competition.
Brand name: These are the words that make its pronunciation possible, that is, the phonetic part.
Logo: The symbol or graphic that allows for location and identification.
Trademark: A legally protected trademark so that, for example, a technology manufacturer can use it exclusively.
The Brand must be designed to be easily recognized and create positive engagement with users and consumers. It must be part of our entire Look & Feel and be present in all our content such as infographics, Whitepapers, Datasheets and eBooks that we offer within our Content Map of the Inbound Marketing methodology .
This will allow users to recognise us when they browse the Internet looking for information about other competing companies or similar services. It will be easier for them to remember us and keep us in their mind before the competition when they are in the decision phase of the Buyer Journey .
The Brand Image in the Buyer Persona of our Inbound Marketing
A brand's image is the personality or meaning through which consumers and users describe, remember and relate to it. A brand can be known by the types of customers who buy it, the way it is used and how it is advertised on the Internet. Therefore, we must think about our Buyer Persona and our Inbound Marketing strategy at all times.
Often, the meaning of a brand is not unique, but rather the brand has various connotations referring to the physical attributes and applications of a product and even where it is marketed. Therefore, it is important to plan and design a brand capable of creating an adequate idea about the product, service or its use.
