When we think about the field of Customer Service and link it to email marketing, the first thing that comes to mind is probably the emails we send to that sudan business email list department when we have a question or a problem and the ones we receive from them to give us a response. However, we are less used to seeing how that department gets in touch with us without having previously started a conversation.
The reality is that, although it is less common, there are brands and companies that use the email channel to support and reinforce this area. Below we present a very good example from the company Burrow .
As you can see, this email has a questions and answers format very similar to what we might find in the FAQ section of a website . To achieve a campaign of this nature, Burrow has analyzed what questions, doubts and concerns users had and has designed this email to answer them.
You may be wondering: If my company already has a FAQ section on its website, why do I need to run a campaign with the same information? What does it bring me?
While it is true that the information will probably be the same, you will agree that not all users in your database will have visited that section. In fact, some of them may have the same questions and therefore have not yet decided to make a purchase or hire your services. And this is where the power of this email lies: to resolve doubts while converting the prospects in a database into clients .
It is worth noting that Burrow's team did a great job identifying the most appropriate content/information to include in the email and shaping it perfectly to achieve a clear and original result, while also highlighting some of the company's value propositions.
What steps should I follow to get a similar email?
1- Know what questions, doubts and concerns users have
That's the first step. If you already have a FAQ section, you simply need to select the information that you are most interested in displaying in the email or think about what direction you want to give. If this is not the case, ask the Customer Service department to find out the questions they receive most frequently or take a good look at social media. More and more users tend to contact you through this channel because it is more practical for them and they know they will get a quicker response.
2- Select those questions that are repeated the most
Once you have the information, you should make a selection of the questions that are most frequently asked by users. If you find it difficult to decide, you can send more than one email and focus each one on a different topic. As we said in the previous point, it is very important to take into account what direction we want to give the email and what we want to communicate.
3- Think about what format we will give to the campaign
In the case of Burrow, we have seen that they have opted to use a question and answer format, but there are many more options. You can design a campaign that, instead of answering the questions on the spot ,
